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Discover the patterns of winning brands so you can sell more toys.

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The Play Pattern 🧸 is the free toy industry innovation newsletter. Become known for being ahead of the curve (and impress your team with insights they didn't see coming).

The 3,900+ toy pros subscribed to The Play Pattern are analyzing the secret formulas of brands like Labubu, Elf On The Shelf, Ms. Rachel, and Minecraft so they can sell more toys.

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READ BY 3,900+ TOY PEOPLE

written by Azhelle Wade

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Read by the people behind brilliant startups and major brands.

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