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A Celebration of Culture: The Ultimate Gift Guide to Celebrate Lunar New Year

This Lunar New Year officially started on February 10. Though celebrations last up to 15 days, only the first seven days are considered a public holiday. The celebration will reach its peak with the annual Lantern Festival on Sat, Feb 24, 2024.

The 2024 Lunar New Year marks the Year of the ‘Wood’ Dragon. Those born under the Chinese Zodiac sign of the Dragon are known for their confidence and enthusiastic nature where they welcome challenges and take on new risks. The animal for this Lunar New Year is the 5th Chinese Zodiac - the Dragon along with the popular traditional Chinese New Year themes of a rich red and gold color palette. This gift guide offers a wide selection of Lunar New Year toys to choose from. 

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Dolls & Collectibles

Barbie Signature Lunar New Year Doll

The first Lunar New Year toy on our list is the Barbie Signature’s Lunar New Year Doll which features a red Cheongsam dress symbolizing good fortune with Chinese knot style buttons and tassel earrings to complete the look. 

Who This Doll Is GREAT For: A Collectible Gift for Kids and Collectors alike. This doll is perfect for collectors to display as Lunar New Year décor and a treasured gift to keep for years to come. 

Age: 6+
Price: $33.79
Link: https://amzn.to/3OLF8vz (amazon affiliate link)

Joeydolls ‘Mei’ Cultural Doll

Joeydolls Mei stands at 18 inches tall and wears a traditional Chinese Cheongsam (Qipao) red dress with shimmery gold accents. Joeydolls are culturally accurate dolls with embroidered faces who are the ‘World’s Most Diverse Asian Dolls’ that promote a better understanding of the world’s customs and traditions.

Who This Doll Is GREAT For: All ages from babies, toddlers and pre-schoolers to adults - Mei is ‘not just a toy but a friend for life.’ Mei is so popular she nearly sold out on launch day!

Age: All ages.
Price: $55
Link: https://joeydolls.com/

Monster High 2024 Fang Vote Jinafire Long -
Year of the Dragon Doll 

Voted by fans, Monster High’s talented Fanghai Fashion Designer, JinafIre Long shows off her Chinese scaritage through her drop-dead gore-gous Year of the Dragon gown. She’s perfectly on trend for the 2024 Lunar New Year!

Who This Doll Is GREAT For: The first Fang Vote winner back in 2022 was Rochelle Goyle. Voted by the fans for the 2024 Fang Vote add the unique Jinafire Long doll to your collection. Jinafire is perfect for Boo-original fans of the Monster High ghouls, new fans and adult collectors.

Age: 12+
Price: $90.00
Link: https://creations.mattel.com/

 POP MART Loong Presents The Treasure Blind Box Figures

Like many of the Lunar New Year toys on this list, here’s another that has had a hold on the public recently. A collectible gift for everyone, there’s 12 blind boxes to collect and 1 in 288 chance of drawing the Auspicious Lion secret edition figurine. 

Who This Toy Is GREAT For: POP MART fans and collectors. Great for gifting and perfect for displaying as home décor this Lunar New Year season.

Age: 15+
Price: $15.99 each
Link: https://amzn.to/3SIvxqy (amazon affiliate link)

Rainbow High Chinese New Year – Lily Cheng Collector Doll

Shanghai-born Lily Cheng is ready for the new year with her red and gold themed outfits adorned with embroidery and finished with premium accessories. 

Who This Doll Is GREAT For: Recommended for children aged 6 to 12 years and adult collectors. Lily Cheng comes in a collectors box, which makes it perfect for displaying around the home with your other Lunar New Year themed toys.

Age: 6-12 yrs
Price: $80.00
Link: https://amzn.to/3OHYUrX (amazon affiliate link)

Barbie Signature Lunar New Year Collectors Doll – Traditional Hanfu Robe

Barbie Signature’s Lunar New Year Collectors Doll wears a traditional Hanfu robe with Chinese prints influenced by the Tang dynasty. The red, blue and orange colour palette also takes inspiration from ancient Dunhuang cave paintings.

Who This Doll Is GREAT For: Perfect for gifting this Lunar New Year to children aged 6 and up and for adult doll Collectors. Display Barbie in her iconic Barbie Signature box to add more festive cheer and good fortune to your home this year. 

Age: 6+
Price: $46.87 
Link: https://amzn.to/4bB1vxI (amazon affiliate link)

Schleich Limited Edition 2024 Eldrador
Lunar New Year Dragon

This limited edition Eldrador Lunar New Year Dragon by Schleich truly represents the 2024 year of the dragon with bright gold and red details and striking green eyes. 

Who This Toy Is GREAT For: Children aged between 7 and 12 years. The Eldrador Dragon is the perfect new figure to add to a growing Schleich collection or to give as a sentimental gift to a loved one this Lunar New Year. 

Age: 7-12 yrs
Price: $31.99
Link: https://amzn.to/3SZ0Yyg (amazon affiliate link)

American Girl Lunar New Year Celebration Outfit for 18-inch Dolls

American Girl’s Lunar New Year Celebration set features a traditional red dress that symbolizes good fortune and a hongbao envelope with pretend $1 bills as a gift during the Holidays. This set is perfect to celebrate the Lunar New Year for family gatherings, dances, and celebration parades.

Who This Toy is GREAT for: American Girl fans of all ages to celebrate Chinese culture and the Lunar New Year. This outfit is perfect to dress on your American Girl doll so she too can celebrate the Lunar New Year in style. It’s also great for the Girl of the Year 2022 - Corinne Tan to embrace her proud Chinese heritage. 

Age: 8+
Price: $38.00
Link: https://www.americangirl.com/

Plush Toys

Kidrobot Lunar New Year -
Hello Kitty Chinese Zodiac Collection

Kidrobot’s 13 inch plush collection sees Hello Kitty dressed in 12 fun-themed outfits to represent each sign in the Chinese Zodiac. Here are all the Hello Kitty Chinese Zodiac toys to collect this Lunar New Year. 

Who This Plush Is GREAT For: If you're a fan of the Plushie Craze this year then you will love Kidrobot's Hello Kitty Chinese Zodiac collection. Choose your zodiac plush or collect all 12 Hello Kitty plushies. 

Age: 8+
Price: Ranges from $39.99 to $51.99
Link: https://amzn.to/3SYuLHe - Rabbit Plush (amazon affiliate link)

Teletubbies x Pop Sunday Art Studio - Teletubbies Licensed Yummy Bun

The iconic Teletubbies team up with Pop Sunday to become plush toys in the form of yummy bao buns encased in a traditional steaming basket to make (plush) Xiaolongbao.

Who This Plush Is GREAT For: If you love Kidrobot's Yummy World plush food collection or collect Aurora World's Palm Pals food plushies then this toy is definitely for you. This toy sees all four Teletubbies characters - Tinky-Winky, Dipsy, Laa-Laa and Po as mini bao bun plushies in a soft toy collaboration with Pop Sunday. 

Price: $110.00
Link: https://gamesanimationcollectibles.com/

 Bellzi Fire Dragon Plush Toy

Bellzi’s super soft plush Fire Dragon has structured wings and is eco-friendly, child-friendly and a perfect gift for the Lunar New Year holidays. Bellzi have original designs with ultra-premium and maximum softness plush material. Also available is Bellzi’s Long-Yi  Kawaii Serpent Dragon.

Who This Plush Is GREAT For: For fans of Keel Toys soft toys or Jellycat's extensive plush range then Bellzi's Fire Dragon Plush will be another cute addition to your plush collection. Even though it's great for kids, babies and toddlers, Bellzi's kawaii features make them highly collectible for adults too.

Age: 2 months+
Price: $34.99
Link: https://amzn.to/3UBmhqU (amazon affiliate link)

Cuddle Barn PlushGoals – Dorian The Dragon Fruit Dragon Kawaii Plush Toy

Cuddle Barn PlushGoals’ Dorian became a magical dragon after eating dragon fruit. Dorian The Dragon Fruit Dragon is a cute and cuddly Kawaii plushie and stands at 9 inches tall. 

Who This Plush Is GREAT For: For collectors of Jazwares BumBumz or huge fans of Squishmallows, the latest Cuddle Barn PlushGoals range will be a plushie craze you won't want to miss. Dorian the Dragon Fruit Dragon has a pal in Cuddle Barn PlushGoals Dragon Wawa who is also a 9-inch tall Dragon. 

Ages: 0+
Price: $24.99
Link: https://amzn.to/49xWRyt (amazon affiliate link)

GUND Boo, The World’s Cutest Dog Lunar New Year Dragon Plush Pomerian

Boo the Pomerian wears an expressive dragon outfit for 2024’s Dragon-themed Lunar New Year celebrations. There’s so much to see with scales, spines, tail and Dragon face details - Boo is the perfect on-theme decoration for this New Year.

* The Toy Coach’s Top Pick

Who This Plush Is GREAT For: GUND is the oldest soft toy manufacturer in the USA, so you can expect this Lunar New Year Boo dog plush will be made from the highest quality material and is perfect for toddlers to adults for playing, collecting and cuddling. 

Age: 1+
Price: $35.00
Link: https://amzn.to/42IlWEE (amazon affiliate link)

ZippyPaws Zippy Burrow - Chinese Dragon Lantern Dog Toy

ZippyPaws Zippy Burrow Chinese Dragon Lantern is an interactive, Lunar New Year-themed dog toy that has a hide-and-seek feature. On Lunar New Year, your dogs might be left lonely with their old toys while you attend to family and all the festivities. While grabbing gifts for your loved ones, be sure to grab this dog toy, the perfect Lunar New Year gift for your best buddy.

Who This Plush Is GREAT For: Furry friends will have hours of endless fun finding the two squeaky dragon plush toys inside the Chinese Lantern. So your dogs can also celebrate the Lunar New Year with you too with their new toy. 

Age: For all Dogs
Price: $15.99
Link: https://zippypaws.com/

Build-A-Bear Workshop Red and Gold Dragon Plush

Build-A-Bear Workshop’s limited edition Red and Gold Dragon Plush represents luck, prosperity and good fortune for this Lunar New Year. 

Who This Plush Is GREAT For: Perfectly on theme for this Lunar New Year,, Build-A-Bear's red and gold dragon is great for both kids and adult collectors to have a friend for the celebrations and a companion to last for years.

Age: 2+
Price: $26.00
Link: https://www.buildabear.co.uk/

Disney Munchlings Specialty Treats EPCOT Festival of the Arts - Figment Fig-Clair Plush

Disney’s popular Munchlings plush series gets a limited edition character release for this Lunar New Year with the 4 inch micro Figment Fig-Clair plush featuring a dragon design. 

Who This Plush Is GREAT For: If you're a collector of Aphmau Meemeows Plush toys or Moriah Elizabeth's plushies, then Disney's Munchlings are definitely for you. This highly collectible plush range welcomes a limited edition Munchlings to their world with the Lunar New Year special, Figment Fig-Clair micro plush. 

Age: 2+
Price: $19.99
Link: https://www.disneystore.com/

Arts & Crafts

 LEGO BrickHeadz Dragon Dance Guy Set

LEGO BrickHeadz Dragon Dance Guy Set sees the character dressed in a traditional dragon costume with a gold dragon tail and dragon headpiece. This authentic set has 2 lanterns to represent the annual Lantern Festival and can be mixed and matched up with other BrickHeadz sets to create new hybrid characters. This is another great toy to gift this Lunar New Year to get everyone in the holiday spirit!

Who This Toy Is GREAT For: For both kids and adults, if you like construction play then this toy is definitely for you. Once the Dragon Dance Guy is completed you can display him around the house for some Lunar New Year décor. 

Age: 10+
Price: $28.95
Link: https://amzn.to/3wcet4C (amazon affiliate link)

EUGY 3D Dragon Eco-Friendly Model Craft - Green Dragon Kit

Eugy’s 3D Puzzle Green Dragon Kit contains 26 pieces to build in 20 to 30 minutes. Eugy’s kits are eco-friendly, are made from biodegradable cardboard and are 100% recyclable. This Cardboard Model Kit fun facts to learn while you build the dragon. This kit includes non-toxic glue and eco-friendly ink for safe play, making it another great toy to gift this Lunar New Year. Also available in a Red Dragon Craft Kit

Who This Toy Is GREAT For: Eugy’s green and red dragon kits are great for anyone who loves creating 3D art. Build, glue and display the Eugy green and red dragons to add some festive cheer this Lunar New Year.

Age: 6+
Price: $14.99
Link: https://amzn.to/49kfUg7 (amazon affiliate link)

 LEGO Lunar New Year Parade Kit

LEGO’s traditional Lunar New Year Parade has connectible floats, masked performers and music-themed floats to the New Year holiday. With 1,653 pieces this set has clever features like the drummer actually drums when the floats move along the parade. 

Who This Toy Is GREAT For: This Lunar New Year Parade Kit is great for LEGO fans and collectors and for the whole family to join in on the fun of creating a realistic miniature-sized new year parade!

Age: 8+
Price: $121.50
Link: https://amzn.to/3HY6JGf (amazon affiliate link)

  Baker Ross Dragon Boat Craft Kit 

Baker Ross’ Dragon Boat Kit features a 3D woodcraft design to build, paint and design Chinese New Year Dragon boats. The pre-cut wooden pieces easily slot together, making them great Lunar New Year toys for you to race against friends or family!  

Who This Toy Is GREAT For: If you’re a fan of Bladez Toyz Maker Kitz then you will love constructing and customizing your own wooden Dragon Boat for endless hours of creative play.

Age: 5+
Price: $7.45 (pack of 3)
Link: https://www.bakerross.com/art-supplies-all-store

Educational Books & Games

Celebrations & Festivals Lunar New Year Picture Book

This authentic non-fiction narrative story follows young Ling as she explores the Chinese New Year celebrations from cleaning and decorating the house to carrying red lanterns. There’s also a 16-page ‘factivity’ section to explore fun and enriching activities whilst learning all about the Lunar New Year celebrations. 

Who This Book Is GREAT For: Readers aged 5 to 7 years and recommended for level Kindergarten to 2 grades. Learn all about the Lunar New Year exploring the preparations of the Lunar New Year festival to the Reunion Dinner on New Year’s Eve. Interactive activities like ‘Guess the Riddle’ and making your own dumplings can be fun for all the family. 

Age: 5-7 years
Price: $22.95
Link: https://amzn.to/49hcjzk (amazon affiliate link)

Race For The Chinese Zodiac Card Game by Capstone Games

Race For The Chinese Zodiac game by Capstone Games recreates ‘The Great Race’ in the Chinese Zodiac Story. Choose an animal and gather energy in the race by earning karma through completing positive actions. 

But if you get outwitted by opponents or outfoxed you lose your movement to other players. The first animal to win the race has the privilege of being named after the first year of the Chinese zodiac.  

Who This Game Is GREAT For: If you’re a fan of family card games like The Traitors and The classic UNO card games then this race to outwit your opponents will be just for you and with 3 to 5 players all the family can join in on the race.

Age: 8+
Price: $34.68
Link: https://amzn.to/3wifOXK (amazon affiliate link)

Calliope Tsuro – The Game of the Path:
A Family Strategy Board Game for Kids and Adults

The Game of the Path by Calliope Games is a family strategy game that is an ever-changing maze mystery of path tiles that uses luck and strategy to remain on the path to victory. With each play, the board changes path so it’s never the same game. The maze grows with each turn but you must anticipate your opponent's next moves. The wisest player remains on their path. For 2 to 8 players and guaranteed fun for the whole family.

Who This Game Is GREAT For: With a different path each time you play, The Game of the Path will never get repetitive. A game for all the family, if you enjoyed family strategy games, John Adams’ Race Across the World or Jumbo’s Stratego board game then this game is for you. 

Age: 8+
Price: $39.99
Link: https://amzn.to/3SYCtBh (amazon affiliate link)

Will you be gifting any of the toys listed in this gift guide for a loved one this Lunar New Year? Let us know in the comments below!

Happy gifting!