#253: 4 Key Lessons to Launch and Scale Your Toy Business While Juggling a 9-to-5
Building your dream toy business while working a 9-to-5 might be overwhelming, but with the right mindset and a dash of creativity, you can take small, actionable steps to turn your big ideas into reality! It’s all about getting scrappy, seeking unfiltered feedback, and spotting opportunities to stand out from the crowd.
In this episode of Making It in the Toy Industry, host Azhelle Wade shares the four key lessons inspired by her previous interview with Ron Weizman, the co-founder of South Beach Bubbles, that will help you launch and scale your toy business—even if you’re working full-time.
You’ll hear why it’s okay to get scrappy with your first orders, why honest and harsh feedback is the secret weapon for creating products that will strike an impact on your target market, and how to identify “white space” in even the most crowded markets. You’ll also hear why launching your product before it’s perfect is definitely okay and is necessary for your toy or product to thrive.
This episode walks you through practical tips like using local shows to test your product, leveraging unfiltered feedback to improve your designs, and finding opportunities to innovate in competitive categories.
If you’re dreaming of creating your first toy or looking for strategies to grow, this episode gives you the tools to take your toy business to the next level, one small, strategic step at a time!
Listen For These Important Moments
[00:00] - Exciting New Podcast Format Unveiled
[00:47] - Recap of Ron Weizman's Interview
[02:54] - Key Lesson #1: How To Get Your First Big Order
[05:48] - Key Lesson #2: The Importance of Honest Feedback
[13:32] - Key Lesson #3: Finding White Space in the Market
[19:00] - Key Lesson #4: Just Launch Already
[23:37] - Wrapping Up with Actionable Next Steps