#244: Choosing The Right Crowdfunding Platform For Your Launch with Lisa Ferland
Have you ever wondered what it takes to successfully launch on a crowdfunding platform?
Many creators enter the world of crowdfunding believing it's simply about having a great idea and posting it online. However, there's far more strategy involved than we realize. The process requires meticulous planning, audience engagement, and a strong narrative to capture backers' hearts and minds.
In this episode of Making It In The Toy Industry, host Azhelle Wade talks with Lisa Ferland, a seasoned crowdfund consultant who has helped raise over $1 million for creators on platforms such as Kickstarter, BackerKit, and Indiegogo. Lisa shares tips on everything from evaluating if crowdfunding is right for you, to understanding the importance of community, and the critical role of storytelling in the toy industry. Discover why the pre-launch phase is crucial and learn specific strategies to keep backers engaged throughout your campaign. Listen to the full episode to absorb these insights and more—perfect for both seasoned and aspiring creators!
Listen For These Important Moments
05:25 Lisa’s Journey: From Editing Stories to Crowdfunding Consulting
11:22 The First Steps for a Successful Kickstarter Launch
18:47 Indicators That Crowdfunding Might Be Right for You
24:30 The Importance of Building an Audience for Crowdfunding Success
30:56 Engaging and Maintaining a Community of Backers
36:45 The Role of Visuals and Multimedia in Kickstarter Success
41:03 The Significance of the Pre-Launch Phase in Crowdfunding
49:20 Understanding and Navigating the U-Shaped Curve of Campaigns
55:12 Key Elements of Post-Launch Engagement for Repeat Backers