Apple Podcasts | Spotify

Ever wondered how to turn your toy idea into a fully-funded product without breaking the bank?

In this episode of Making It in the Toy Industry, Azhelle Wade sits down with two crowdfunding experts from BackerKit, Lafia and Maddie, to spill all the secrets behind running a successful crowdfunding campaign.

They dive into how BackerKit helps creators manage backers, collect pledges, and fulfill rewards (without losing their minds in spreadsheets). You’ll also hear about "Topias"—group launches where multiple creators team up to support each other’s campaigns—and how to build an audience that will help you hit your funding goals in no time. Whether you're just starting out or looking to take your toy product to the next level, Lafia and Maddie share real success stories, smart strategies, and tips for growing your email list and marketing your campaign like a pro.

If you’ve got a big idea and want to learn how to make it happen with crowdfunding, this episode is packed with insights you don’t want to miss!

Episode Cliff Notes

• Find your perfect ad strategy with BackerKit Ads and boost your campaign success.

• Discover the magic formula for calculating ROAS, master profitable ad spending, and uncover resources that will help you get the most out of your campaign.

• Learn why building a strong email list is crucial for your campaign's success.

• Understand how effective direct communication with your followers can skyrocket your engagement and sales, featuring real-life success stories and tips.p

• Find out the secret to successful crowdfunding with BackerKit's unique features.

• Explore how campaigns are structured for maximum impact, and why personalized support and community collaboration are game-changers for creators.