Episode #25: How A Fellow Inventor Turned A Holiday Gift Idea Into A Licensed Invention
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Are you ready for an inventor story?
My guest for today's episode is Karen Bonnici, creator of the Super Blanky® and the Super Towel®. This inventor mom joins Azhelle Wade on today's episode to talk about her journey inventing and licensing the popular product, currently sold at Target. This inspiring and lesson packed story starts at a sewing table and ends on the shelf! Karen shares with us the creative process she went through to conceptualize Super Blanky, her path to protecting her idea, and how she determined if she had a marketable concept in the first place!
Get ready to learn some valuable, actionable advice from a fellow inventor who has done it all! From manufacturing, sales, marketing, and eventually licensing, Karen has learned a lot about bringing a children's product to market and graciously shares her insights in this super valuable episode.