Episode #23: Licensing Week Virtual, Tips For Toy Inventors!
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This week's episode is fan-requested and is ALL about Licensing Week Virtual and the Las Vegas Licensing Expo. This industry event is known as the go-to destination for the biggest licensing deals of the year, and it's typically an in-person show, in Las Vegas.
But for 2020 due to the coronavirus, this show was moved completely online. So I interviewed Steven Ekstract, the Brand Director of the Global Licensing Group, to talk about both the virtual AND in-person events to find out what it has to offer toy inventors.
In this episode, Steven shares crucial information for first-time exhibitors and newbies to the licensing game. If you're interested in the world of IP, then this is an episode you don't want to miss.
What You Need To Know Before Attending The Las Vegas Licensing Expo
Have a press kit and a PR plan active and in place before the event.
Take advantage of the inventor challenge!
Make efforts to legally protect your ideas, but don’t let the fear of having a concept stolen by a company hold you back from making deals.
A licensing agent may cost you 30%-40% of your profit but they are well worth their fee. Learn why in this episode.
Take advantage of the free Match Making Service that The Las Vegas Licensing Expo provides, this tool will result in high-quality meetings and give you leads which you can convert into sales!
Expect to spend around 10k as an exhibitor to rent your booth and travel to the show. But, you can also just walk the show as an attendee for free.
Take advantage of the educational opportunities, and sign up for the paid courses! They’ve got everything from "Licensing 101" to "How to pitch your product" courses and so much more.