The Toy Coach

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Episode #115: Making It Into Retail: Getting Your Product Into Specialty Stores with Nicole Hawthorne

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Wondering what toy entrepreneurs like you do to get their product placed in retail? In this episode, The Toy Coach sits down with Nicole Hawthorne, student of Toy Creators Academy and co-founder of Jaylas Heirlooms dolls. Nicole is a researcher at heart, and her devotion to the craft of Googling helped her find the roadmap that she so desperately wanted. 

Nicole shares how she devoured the podcast way back in season one, enjoying episode after episode. A few years and a few grants later, Nicole Joined Toy Creators Academy to get the full picture of what it takes to take her toy product to the next level. 

If you are a toy entrepreneur who is curious about what Toy Creators Academy can do for your toy business, then this is an episode you want to dive right into. We focus on the importance of research, and the steps one entrepreneur took from concept to prototype to in store. Pop your earbuds in and give this episode a listen.

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