Episode #93: Making The Most Of Unexpected Publicity with Edgardo Miranda-Rodriguez creator of La Borinqueña
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If you’re wondering just how much of yourself you should put into your intellectual property, you need to listen to Edgardo Miranda-Rodriguez’ amazing story. You might be afraid to truly put yourself, your identity, or your story out there in your intellectual property because you worry it could hurt your chances of success, but the opposite is true, especially when you are focused on what the application will be.
Today’s episode features Edgardo’s story of how he infused his identity as a Nuyorican into the hit comic series La Borinqueña. It all started as a costume idea for the Puerto Rican Day Parade in NYC, and now is not only a comic book series, but a symbol of social justice for Puerto Ricans. He self published the series, and due to its success, has raised nearly $250,000 for grassroots organizations in Puerto Rico.
This inspirational story shows that authenticity, when combined with strong values can work! It also shows how much representation matters. This is just part 1 of my interview with Edgardo. Stay tuned for part 2!