Listen Now

Tap Play Below or Listen On Apple Podcasts | Spotify | Google Podcasts

In this episode of "Making It in The Toy Industry" podcast, host Azhelle Wade aka The Toy Coach interviews Dr. Amanda Gummer, a research psychologist and founder of Good Play Guide, a service that provides independent product evaluations and accreditations for children's toys and games. Azhelle asks Dr. Gummer, about her work and the importance of evaluating toys for children's development. Dr. Gummer talks about her passion for helping people make good toys for kids and raising standards within the industry. She also shares details about Good Play Guide's accreditation program and how it helps prevent products that could damage a brand's reputation.

The conversation talks about the Toy Associations new STEAM accreditation, established in 2021 and details how it follows the same principles as the Good Play Guide. The Toy Coach and Dr. Gummer discuss the value of having an independent, research-based evaluation program for toys and games that involves children in the testing process. Dr. Gummer shares some of the most recent Good Play Guide award winners, as well as construction toys that are becoming more environmentally friendly.

Overall, this episode provides valuable insights into the importance of independent toy evaluations and how they can help the industry create better products for children's educational development.

To watch the full video of today’s episode, head over to youtube.com/thetoycoach and subscribe to our channel.

EPISODE CLIFF NOTES

• Learn the importance of independent toy evaluations and how they can help the industry create better products for children's development. [0:30]

• Find out about Good Play Guide's accreditation program and how it helps prevent products that could damage a brand's reputation. [5:10]

• Discover some recent winners of the Good Play Guide, including the Family Trio and Botley learning resources. [14:40]

• Get insights into how construction toys are becoming more environmentally friendly. [16:25]

• Understand the value of involving children in the testing process for toys and games. [22:10]

• Learn about the new STEAM accreditation and how it follows the same principles as the Good Play Guide. [24:40]

• Discover the passion Amanda Gummer has for helping people make good toys for kids and raising standards within the industry. [27:00]

• Find out how independent toy evaluations can help prevent products that could damage a brand's reputation. [31:30]

• Get insights into the importance of having an independent, research-based evaluation program for toys and games. [33:50]

• Learn how the Good Play Guide accreditation is valid for the life of the product, not just for the current year. [38:20]

SHARE THIS EPISODE WITH YOUR FRIENDS