#238: Starting and Growing An Online Business with Amy Porterfield: Extended Cut
Want to learn secrets to growing your toy brand online? In episode 238 of Making It In The Toy Industry, host Azhelle Wade revisits an extended interview with her mentor, Amy Porterfield, a multi-million dollar online business owner and expert in email marketing. During the podcast, Amy shares her journey from corporate life to becoming an entrepreneur, highlighting the importance of list building and personal storytelling in email marketing.
Azhelle and Amy discuss the evolution of Amy's business, the significance of clear partnership expectations, and tips for creating effective lead magnets for building email lists. The conversation offers valuable insights for toy industry entrepreneurs looking to grow their businesses through digital marketing strategies.
Listen For These Important Moments
00:33 On the Road: Astra Board Meeting
01:04 Introducing Amy Porterfield
04:13 Amy's Journey to Entrepreneurship
17:48 The Value of Partnerships
20:21 The Importance of Affiliate Partnerships
21:08 Lessons from a Business Partnership
25:17 The Power of Email Marketing
33:10 Creating Effective Lead Magnets
38:20 Childhood Inspirations and Final Thoughts