Episode #169: The Art & Science of Successful Toy Biz Email Campaigns
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According to Demand Sage, there are 4.37 billion email users in the world as of 2023. That number is expected to climb to 4.6 billion by 2025. Email marketing has a return on investment (ROI) of $36 for every $1 spent. If you are struggling to sell your toy or game product and you haven’t considered email marketing as a way to make it happen, then you’re likely leaving sales on the table…or in the inbox.
During today’s podcast episode, you’ll learn about how you can use Connection Campaigns, Promotional Campaigns, Abandoned Cart Campaigns, and ReEngagement Campaigns to sell your toy or game product. The key to using email is great subject lines and even better storytelling. If you don’t enjoy writing emails to your customer list…your customer probably doesn’t enjoy reading them! Let’s fix that in 40 minutes with my latest audio masterclass, The Art & Science of Successful Toy Biz Email Campaigns.
This masterclass includes a free resource and book recommendation to further your learning on the topic. You can find both at thetoycoach.com/169
EPISODE CLIFF NOTES
This month has been extremely busy here at the Toy Coach headquarters…find out why. [0:32]
Find out why you shouldn’t rely on social media to generate sales. [11:58]
What is a CRM? [10:00]
The new most important thing you should be doing with your email list that your CRM can help you with. [14:08]
How to figure out the value that your email brings to your email list. [18:16]
The most important thing you should research when choosing a CRM [22:00]
Why promotional campaigns should be seasonal and how to make them the most effective. [26:34]
The POWER of POWER words in your toy marketing, plus examples of them in use. [31:25]
An example of one of my highest-performing emails with a great subject line and a well-told story connected to a call to action. [36:10]
Where to go to continue your learning on this topic! [38:32]