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Toy trade shows are NOT the only way to get your brand noticed. Your toy brand could go viral after attending a toy industry media event. In this episode of "Making It in the Toy Industry," Azhelle Wade shares the juicy details behind influencer events and media showcases like Sweet Suite and Holiday of Play. These industry gatherings are hidden gems for toy and game creators looking to snag media attention and make lasting impressions without the hustle and bustle of traditional trade shows. Already planning to attend Sweet Suite? Hit play on this episode to learn how to get noticed on the show floor.

Once you've got the inside scoop on these media events, Azhelle shares five game-changing tips to transform your booth into a social media sensation. Hint: it’s all about engagement and fun! You'll learn how to captivate your audience with interactive experiences, leverage strong branding and social media presence, and lay the groundwork for future collaborations with influencers and media moguls.

This ONE invite-only toy industry event could make your toy brand go viral. Find out how to create an unforgettable booth that stands out, why these events are crucial for your brand’s visibility, and where you can maximize your exposure.

What's In This Episode

• Discover why trade shows might not be the only way to get your toy noticed.

• Learn about exclusive influencer and media events like Sweet Suite and Holiday of Play. 

• Find out the key tips to create an engaging booth that stands out at these events. 

• Explore creative social media strategies to maximize your event presence. 

• Understand the importance of strong branding and how to implement it effectively. 

• Get insider advice on how to plant seeds for future collaborations with influencers and media attendees.

• Hear the ultimate bonus tip to calculate the ROI of attending these media events.