Work With Me

Woman smiling, holding a colorful toy scooter with a doll attached to the shoulder and a small basket on the back, against a bright teal background.

You are not just trying to “make a toy”.

You are trying to bring a story, a toy, or a community to life in a way that is honest, fun, and sustainable.

My job is to help you do that without getting lost in factory terms, retailer demands, and all the what ifs that keep you stuck.

Below you will find the different ways we can work together. Most people start with a Toy Direction Session so we can map out the smartest next step for you.

Start Here:
Toy Direction Session (60 min.)
$333 |
Book Now

Because my client roster is full and my availability is limited, the fastest way to start working with me is to book an introductory 60 minute Toy Direction Session.

What You’ll Get: A clear path for your toy or game idea, along with helpful resources, contacts I recommend, and my expert direction on what to do next.

How We Get There:
We get everything out of your head, into mine, and into a clear plan. We look at your toy or game idea, your actual goal, your budget, your timeline, and your real life capacity. Then we talk through what is realistic, what is possible, and which path makes the most sense for you. Plus! If defying the odds is part of your plan, I’ll tell you what it takes to make that happen.

How To Work With Me

You’ll Leave With

Relevant industry connections, contacts, or industry resources. Clarity on whether your idea is better suited for licensing or manufacturing, what stage you are truly in, and the next three to five steps I recommend for you.

Although this is an “intro” call you should expect value. I don’t hold anything back. If you need a contact, I provide it. If your idea needs refinement we’ll dig into it. This call often leads people to work with me directly or an industry contact of mine.

Important note:
I reserve only 5 to 7 hours per week for calls. Sessions are limited and may book several weeks in advance. If you know you need help but aren’t sure what to ask, I’ll help you through that.

After The Call

You will receive the call recording and an AI recap with your next steps. For forty eight hours after your session you are welcome to send follow up questions by email as you process and choose your next steps.

What To Expect

After Our First Call

After our Toy Direction Session, people usually go in 1 of 3 directions.

  1. They work with me 1:1 or as part of a group program.

  2. They work with one of my recommended industry connections directly.

  3. They buy a course, template, or resource I recommended and DIY it for a while.

A few days, weeks, or months later most people reach back out for another Toy Direction Session to share updates, and often hire me in a bigger capacity.


At the end of your Toy Direction Session, I may recommend a service of mine or external partner for your next steps. To help you prepare, you can review my services here so you can start to feel into which one sounds like a best fit for you.


If you already know where you fit, I welcome you to join or apply for the service that best suites you and your idea.

My Services & Programs

  • Includes:

    • 🎥 Monthly Live Zoom Calls with Azhelle

    • 📚 Expert Guest Trainings

    • 🌍 Global Market Research Image Library

    • 🤖 Easy to digest AI Recaps of each call.

    • 💬 24/7 Access to Our Private Facebook Group

    Investment:
    $49 per monthor $500 per year

    Details here.

  • About: This is my full toy development framework in a self paced program. You will learn how to take your idea from concept to production with video lessons, templates, and resources you can revisit later.

    Investment: $1,500

    Click here to learn more.

  • About: A private coaching accelerator program that includes support from our larger team. Best for creators who are serious about getting their product into the world and want expert eyes on each step. This option is only available after your application has been reviewed, we have met, and confirmed that our visions align.

    Investment: Two options available with varying levels of support. Designed to fit your budget.

    1. TCA Accelerator Lite: $700/month + 2% profit share OR $500/month + 5% profit share with a 12-month commitment. Apply Now.

    2. TCA Accelerator Pro: Investment: $1200/month with a 12-month commitment. Apply Now.

  • If you are a company, organization, school, or IP owner and you want a custom product or branding project, please request a proposal.

    These projects are custom and typically include concept development, play pattern design, packaging or brand development, and support as you navigate factories and retailers.

    Investment: Custom proposal after an initial strategic call

    About: I partner with mission driven brands to create toys and games that align with your story and your audience. If you want a doll, game, or activity line developed for your brand, we start with a strategic call to explore scope, timelines, and fit. From there I will create a proposal with clear phases and pricing.

    Inquire by messaging info@thetoycoach.com or filling out our contact form here.

Are you a Toy Creators Academy Alumni or Current Student?

Toy Creators Academy students & alumni get perks when booking a 1:1 call via the Toy Courses platform (linked below).

You must sign in with your Toy Creators Academy username and email to see that perk. Just use the forgot password option if you need to reset it.