For the upcoming 2024 holiday season, visit Toys R Us in Macys or through their website to discover toys for your kids created by those who love them best: parents, caregivers, and everyday people! These creators tap into their daily experiences to design toys that resonate with what kids really want and need, creating joyful play moments that last. This year's top Toys R Us picks are perfect for inspiring kids to explore, imagine, and engage with the world around them! Here are this year’s standout toys at Toys R Us, crafted with care, insight, and a dash of holiday magic.

As we approach the holiday season, it's time to explore the exciting trends in children's toys showcased at the Toy Insider Holiday of Play 2024. This year's event highlighted innovative products that blend play with learning, sensory experiences, and active engagement. Here are some of the standout toys that highlight the trends in children’s toys this year!