Making It in The Toy Industry was created to demystify the toy and game industry for creators like you.
Tune in every week for mini masterclasses with The Toy Coach and inspirational guest interviews. Each episode is a step-by-step guide to help you take immediate action toward developing, manufacturing, licensing, or selling your next big idea.
Making It in The Toy Industry is your secret weapon for showing up like a pro in the toy and game industry. Learn the invaluable how-to’s like, unlocking your creativity, finding a factory for production, negotiating costs, and industry-proven sales techniques
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Is Podcast Advertising Effective?
Podcast ads are the most recalled type of ad – with 86% of respondents saying they remember seeing or hearing an ad. Social Media has 80% and websites 79%. [source: AdResults Media]
Podcast listeners also scored high in terms of engagement with ads, as well as responsiveness with 56% of listeners saying they would recommend a product or service to others after hearing an advertisement on a podcast they regularly listen to. [source: AdResults Media]
Did you know that even if you're selling a toy product on Etsy, you are required to have it safety tested and certified? In this episode, dive deep into the crucial topic of toy safety and compliance. The first half of the episode focuses on the legal requirements set by the Consumer Product Safety Commission (CPSC) in the US. Gain an understanding of critical standards like ASTM F963 and ASTM D4236.