What if a simple classroom activity could unite generations? In this episode of Making It in the Toy Industry, we’re celebrating 30 years of Blurt with its inventor, Tim Walsh, and uncovering how a classroom exercise—reading dictionary definitions—sparked the creation of a game that’s built vocabularies, brought families together, and supported memory care.

Tim shares the journey of Blurt, from its beginnings as DeFUNitions to becoming a household favorite. We also spotlight the unsung heroes of the toy world—inventors who are “criminally unrecognized” despite creating cultural phenomena like UNO and LEGO. We explored how the industry can better recognize inventors, following examples set by Euro games that feature designers prominently.

Tim also highlights why play is essential for creativity, connection, and overcoming challenges—proving that toys are far more than just playthings.

Whether you’re a toy enthusiast, an entrepreneur, or someone who values the power of play, this episode will leave you inspired to think differently about toys—and the brilliant minds behind them.

Want your toy pitch to stand out? 🚀 Learn the secrets to writing email subject lines that get clicks! From the ‘Four U’s’ formula to real-life examples, this episode is loaded with tips to boost your success on your toy pitches. What are you waiting for? Put on your headphones and listen to the full episode! 🎧✨

Ever wondered how toys come to life through photography? 🎨✨ In this episode, Mitchel Wu, the iconic toy photographer whose work blends motion, emotion, and incredible storytelling, reveals the secrets behind his craft. Learn how he turned a hobby into a thriving career, why storytelling is at the heart of his work, and his tips for creating scroll-stopping images. Don’t miss this inspiring episode! 🎥

Virtual pitches have become the new norm, and they’re here to stay! Whether you're an aspiring toy inventor or a seasoned creator, knowing how to ace your virtual presentation can make all the difference in getting your idea licensed or noticed by top toy companies. In this episode, I share 7 essential tips to level up your virtual toy pitch. 🎧 Don’t miss out—listen now and take your pitch to the next level!

How does a kid from the South Bronx become a children’s book superstar? 🚀 Join Azhelle Wade as she chats with Charles George Esperanza, the genius behind Boogie Boogie Y’all! Charles shares how he turned rejection into success and made waves in children’s books. 🎨✨ Don’t miss this episode—listen to the FULL episode now! 🎧

Feeling stuck in your business? Tyler Turk transformed his subscription box service into a thriving board game brand sold at retailers like Barnes & Noble. Discover his secrets to pivoting successfully, building retail-ready products, and thriving in the toy industry. Tune in for game-changing strategies! 🎲

If you've felt that AI complicates your workflow instead of streamlining it, this episode is your game-changer! Azhelle breaks down how specific AI tools can simplify workflows, support creative brainstorming, and even enhance customer engagement. What are you waiting for? Listen to the full episode right here!

Ever wondered how a simple idea becomes an iconic toy? In this episode, we dive into the creative process of Aaron Muderick, the genius behind Crazy Aaron’s Thinking Putty. Aaron reveals the journey from initial concept to full-scale production, sharing how he transformed Thinking Putty into a beloved product.