Have you ever wondered how toy inventors pitch their ideas to executives in major toy companies like Toys R Us? The process might be more personal and varied than you think! This article will give you a deep dive into insights from Azhelle Wade, aka The Toy Coach, who spent almost three years working at Toys R Us as a design manager and a product development manager. Here's a glimpse into her journey at Toys R Us and the key details that could help you get ahead when it comes to pitching your ideas in the toy industry.

The digital age is here and just like everyone else, toy inventors need to embrace the internet and social media in particular. E-commerce managers, distributors, licensors and other professionals who scour the web for new toy inventors to work with look at social media, in addition to sites like Kickstarter to find the next big thing. How will you “wow” them? Keep reading to find out.