As we approach the holiday season, it's time to explore the exciting trends in children's toys showcased at the Toy Insider Holiday of Play 2024. This year's event highlighted innovative products that blend play with learning, sensory experiences, and active engagement. Here are some of the standout toys that highlight the trends in children’s toys this year!

Making the switch from one industry to another is never easy, especially when one goes from being a successful health journalist to a toy entrepreneur. Marina Khidekel, creator of Hugimals, took on this challenge and set out on a mission to address the emerging issues of anxiety and stress through her weighted plush toys. The two year old award winning toy and wellness brand has been featured in prominent media outlets such as Time Magazine, Parents Magazine, Good Housekeeping’s Best Toys, and the Today Show’s It List.

Once upon a time, Gerardo Davila worked at Mattel, managing their commercial operations in Latin America. Today, he's a TCA Alumni who credits the program with keeping his toy dream alive and getting his products onto shelves. Gerardo shares his story of launching his toy on Episode #219 of the Making It In The Toy Industry Podcast.

The Underconsumption Core TikTok trend has rapidly gained traction in 2024, resulting in major impacts on the toy industry. Underconsumption Core, a term coined by Gen Z and millennials on TikTok, is characterized by making every dollar count by being more selective and mindful of your spending by searching for products that provide lasting value. Driven by the increase in living costs and widespread budgeting efforts, this trend is almost a reflection of what we saw in the 2008 recession when low-cost, high-value toys and games were the heroes of the toy industry. The only difference? Customers aren’t just looking for cheap thrills. They want toys that matter, worth the effort they’ve put in to get them. 

Celebrate the Lunar New Year with this ultimate gift guide! From dolls and collectibles to Plush Toys, Arts & Crafts and Games - there is a toy for everyone to bring joy and good fortune this Lunar New Year.