Here’s some solid toy advice: before you even create your product, you need to have a marketing plan. Having marketing at the core of your toy creation will allow you to do more than just make it, it will allow you to sell it!

This 3-step toy marketing triangle creates a solid foundation and lets you know where you can begin with your marketing plan. This plan is accessible to anyone, and can be scaled up or down depending on your needs and budget.

The digital age is here and just like everyone else, toy inventors need to embrace the internet and social media in particular. E-commerce managers, distributors, licensors and other professionals who scour the web for new toy inventors to work with look at social media, in addition to sites like Kickstarter to find the next big thing. How will you “wow” them? Keep reading to find out.