#227: Kelly’s Journey From Educator to Toy Creator with TCA

Transforming Math Test Prep With Educational Play
Can studying math be as fun as playing a game? In this episode of Making it in the Toy Industry, Kelly Clement shows us that it CAN be. With her innovative product, Watermelon Math, Kelly turns the tedious task of studying into an engaging experience. Her journey from a middle school teacher to a successful toy creator offers an inspiring look into the world of educational toys.

Kelly Clement, the creator of Watermelon Math, shares her unique journey into the toy industry. Combining her background in education with her passion for making learning enjoyable, Kelly designed a set of flashcards that make math study surprisingly sweet. This episode dives deep into her process, challenges, and successes, providing invaluable lessons for anyone aiming to make it in the toy business.

Revolutionizing Test Prep
Kelly Clement, founder of Watermelon Math, takes us through her career transformation and the inception of her innovative educational product. Using her extensive background as an educator, Kelly designed cheerful and effective flashcards to help children prepare for standardized tests. Her journey offers invaluable insights for educators and toy creators alike.

For the links mentioned in today's episode, visit thetoycoach.com/227

 

Episode Cliff Notes

  • From Educator to Toy Creator: Discover how Kelly transitioned from teaching middle school to developing a product that’s winning awards and kids’ hearts alike.

  • The Concept of Watermelon Math: Learn why Kelly chose the theme of Watermelon Math and how it helps make studying less intimidating for children.

  • Challenges in Product Development: Kelly discusses the hurdles she faced in developing a high-quality product, from finding the right illustrator to ensuring the tactile and visual appeal of the flashcards.

  • Achieving Recognition: Hear about the process Kelly followed to enter and win industry awards, and how these recognitions have bolstered the credibility of Watermelon Math.

  • Expanding a Business: Understand Kelly’s approach to growing her offerings while managing her educational services and her strategies for distributing her product effectively.

 
  • This episode is brought to you by www.thetoycoach.com

    Shop Watermelon Math by clicking here.

    Visit Kelly's company, MindMine Education

  • [00:00:00] Scarlett 2i2 USB: You are listening to making it in the toy industry episode number 227

    [00:00:05] Intro: Welcome to making it in the toy industry, a podcast for inventors, entrepreneurs, and makers like you. And now your host, Azhelle Wade. 

    [00:00:24] Virginia Lette: Well, hey there, toy people. If you're thinking this doesn't sound like A'Jel, you'd be right. It's Virginia. And once again, I've managed to sneak into A'Jel's podcasting chair to bring you another special episode of making it in the toy industry.

    [00:00:38] This week, I had the privilege of interviewing yet another Toy Creators Academy course graduate. Which, as an aspiring toy creator myself, was both fascinating and enthralling. I got to ask them questions like, What was their professional background before they dipped a toe into the toy industry? What was the product or brand that [00:01:00] they developed along the way?

    [00:01:01] And also, I quizzed them on what's next for them in their Toy Creators journey, now that they've finished the course. So join us as we showcase yet another Toy Creators Academy success story. I'm so excited to share this one with you, because I learnt so much from this inspiring TCA alumni member, and I've got no doubt that you will too.

    [00:01:25] A very warm welcome to founder and creator of Watermelon Mouth, Kelly Clement. Watermelon Mouth It's great to have you on the podcast. 

    [00:01:33] Kelly Clement: Thank you for having me. I'm so excited to be here. 

    [00:01:36] Virginia Lette: Kelly, before we begin, I need to apologize upfront for any banging, crashing, drilling, jack hammering. There are numerous renovations going on in my apartment complex today.

    [00:01:46] And as I speak, a window cleaner going right past the window. Hello. You have no problem. It's just like being an entrepreneur. You get it. Firing on all cylinders at once. Well, we're here today, Kelly, to talk [00:02:00] about your experience. experience as an entrepreneur in the toy and game industry with your gorgeous product, Watermelon Math.

    [00:02:06] So can we start by you giving us an introductory spiel? 

    [00:02:10] Kelly Clement: Sure. Thank you. Well, first of all, I am an educator and I have been an educator for my entire career. The first sort of chapter of my career, I was a regular classroom teacher at the middle school level. So sort of like 11, 12, 13 year olds. And then in 2011, uh, I moved to London and I lived in London for the next 10 years.

    [00:02:32] And that is where I pivoted in my education career to focusing on test prep. And so I've been focusing on test prep, but for sort of the same age, just younger audience, whereas most people, when they think of test prep, they think of SAT, ACT, um, uh, uh, GRE, you know, these standardized tests for older students and even adults, but my students are preparing for private school admissions at the middle and high school level.

    [00:02:58] And so there is this age, they're [00:03:00] nine, 10, 11, 12, you know, up to 13. So, um, I offer that as a service. I work one on one with those students and with those families. And that's been my, my service business for the last, you know, 11, 12 years. But, uh, the materials that are sort of available for my students to work with are just painfully boring.

    [00:03:21] Just as dull and dry as can be. And whenever I'm assigning my students homework, I'm always sort of feeling guilty because I know that I'm just, you know, Making them suffer, you know, go do this boring thing and go do this boring thing. 

    [00:03:34] Virginia Lette: Yeah, math was never really my strong suit at school. Yeah, 

    [00:03:39] Kelly Clement: it wasn't for me either.

    [00:03:40] It wasn't for me either, to be honest. Um, and so I, I fully can identify with that. So I have been thinking for many years that I wanted to start developing some products. And, you know, the funny thing is I thought. I probably would write a book first, like a student workbook. And then I thought, you know, that's a lot of writing.

    [00:03:58] So maybe I'll just do flashcards [00:04:00] instead. And looking back, it's pretty hilarious to me because I thought that doing a set of flashcards was going to be less work than doing a book. And well, well, you live and you learn, right? Exactly. So, um, you know, so I, it's, it's been a, it's been a bit of a journey, um, but I now have this product called watermelon math, which is I mean, it's a very simple item, Virginia.

    [00:04:21] It's just a set of flashcards for for kids who are preparing for a particular exam. It's like math, vocabulary, you know, as you can see, they're sort of cheerful and colorful and illustrated and So that's it really. 

    [00:04:35] Virginia Lette: I love your byline, surprisingly sweet test prep study cards. Very clever. Thank you. 

    [00:04:42] Kelly Clement: Yes.

    [00:04:42] Virginia Lette: What took you to the UK to begin with? Was it your teaching career? 

    [00:04:48] Kelly Clement: Yes. Um, you know, I've always been a little bit of a world traveler at heart. Um, I did some earlier travels. I lived in Jamaica earlier in my life. I lived in China briefly. [00:05:00] So I got a job offer. In, in London and I thought, sure, why not?

    [00:05:05] Let's go. So I was, I was very just sort of open to going many places and that opened up for me. So I went. 

    [00:05:13] Virginia Lette: Oh, how wonderful. We're now mid 2024. How long have you been back in the US for now? 

    [00:05:21] Kelly Clement: So I did lockdown in London, um, which was a very, uh, lockdown in London. Yeah. Um, I came back to the U S in 2020, mid 2021.

    [00:05:34] Um, so I'm in, I'm in Miami now. I was dreaming of blue skies the entire time I was locked down in my very tiny London apartment. I just couldn't stop thinking about the blue sky of Florida. And, um, so now that's, that's where I've been for the past couple of years. 

    [00:05:50] Virginia Lette: So you came back to the U. S. in 21. When did you come across Toy Creators Academy and how did that happen?

    [00:05:58] Kelly Clement: So, you know how it [00:06:00] is. These things probably come to you in many ways. I'm not entirely sure, but probably LinkedIn, because I'm obsessed with LinkedIn. And I has, you know, I was thinking about creating my product, Watermelon Mouth, didn't have that name on my radar at all yet, but. Um, for probably two years before I really even started it, I just started adding people on LinkedIn in every sort of field that I thought might help me learn something about what I was getting myself into.

    [00:06:30] So I was just adding illustrators and designers and marketing people and web design people and toy people and, uh, children's book authors. And I just. Was adding people in every space so that I could see what they were posting and just start learning and start networking. And so I would imagine I ran into, you know, some of Agile's webinars or some of her offerings on LinkedIn.

    [00:06:57] That's probably where it started. And so I would have [00:07:00] seen that and thought, okay, this is going to be helpful because. How in the world do you create a product? I have no idea. 

    [00:07:08] Virginia Lette: Right. So around the time you decided to enroll in TCA, then you hadn't really done, other than your researching and your sort of networking and following people online, you hadn't really started anything yourself.

    [00:07:22] Kelly Clement: You know, I think I had, um, I had begun the actual cards. I had connected with my illustrator. I found her on LinkedIn as well. Her name is Juliana. I'm giving her a big shout out. She's amazing. And. We started working on the design of the cards themselves. But it was at that point that I really had no idea what I was going to do.

    [00:07:42] Like, because I don't know if you've ever tried to create a box, but boxes are really complicated. 

    [00:07:47] Virginia Lette: I haven't, but I'm going to, and now I know who to call when I do. 

    [00:07:51] Kelly Clement: Oh, please call me. I love talking about boxes. Like, I'm obsessed with boxes now. I feel like I own a type, every type of box, you know, every time I [00:08:00] see a box, I'm inspecting it.

    [00:08:01] And I'm thinking about How much that box must have cost to design. Love it. I love talking about boxes. So yeah, I mean, so that's one of the big benefits of, of joining the TCA and then being in that community, because obviously I had no idea about those things that You know, normal people don't talk about boxes.

    [00:08:21] Virginia Lette: I think you probably joined just at the right time. Then you'd been sort of feeling your way for a little bit and you jump on in and you're like, whoa, this is exactly what I need. Light bulb moment after light bulb moment. 

    [00:08:35] Kelly Clement: Yes. And you know, my initial business plan was that I was going to create the product and then in my mind, I was just going to throw it on Amazon, just forget about it.

    [00:08:46] And it was just going to, you know. Not that it was going to like make me a million dollars, but I thought I'll just put it on Amazon and it'll just kind of make me a steady little trickle of income. And I really kind of had in mind that most of my obstacles ahead of me were in the [00:09:00] production. You know, like I, there were lots of things I didn't know about product, product design and product development.

    [00:09:05] And so I thought that those were the obstacles I needed to like. Get my way around. And those were the ones I needed help with. And I did, I didn't realize that I was also going to need help with all the distribution and everything that comes after the product exists, because it turns out I haven't launched on Amazon.

    [00:09:20] I tried and a whole bunch of things came up and I decided to just sort of abandon that. 

    [00:09:25] Virginia Lette:

    [00:09:25] Kelly Clement: might revisit it, but we'll see. Um, but I wasn't planning on attempting the retail channels nearly as soon as I ended up doing. And so that's another time where I was so grateful for Ajal's help and just the community, because I would have had no idea how to pursue retail without, without her help.

    [00:09:44] Virginia Lette: It's so cool. Isn't it? How do you ask, how long did it take you to complete the course? 

    [00:09:49] Kelly Clement: You know, I don't know if I ever actually completed all the modules , um, because , 

    [00:09:55] Virginia Lette: so no in confetti for you then? ? 

    [00:09:58] Kelly Clement: You know what, I think I [00:10:00] was probably, uh, I don't even know if I was on that Zoom call. I think it ended during a very busy time of a year for me on the service side of my business.

    [00:10:07] Mm-Hmm. . And I'm not even sure if I actually finished it, but I think the, I did the course two years ago. Right. So, and I, you know, I feel like I probably, I've gotten just as much from the course as I've gotten since the course, and just in terms of, you know, furthering the connections that I've made from there, and just being a part of Ajal's community, as you know, she knows everyone.

    [00:10:26] So I think a lot of the benefits just sort of keeps coming afterwards, because I'm still just connected, um, to some of the people I've made. You know, Friendsworth and Business Friendsworth. 

    [00:10:36] Virginia Lette: Yeah, definitely. I was having a little look around your website earlier. And, uh, there's a few things I want to touch on with regards to that.

    [00:10:44] First of all, the website that Water the Melon Math takes you through to is MindMine Education. Is that your business or have you linked with somebody else? 

    [00:10:54] Kelly Clement: No, that's mine. So MindMine Education is just my small little education company that I do my test prep [00:11:00] services through. And that's also the website that I sell my product through.

    [00:11:04] So I'm doing a direct to consumer on my website for watermelon mouth. And I do at this time have two retail placements. So at the moment, that's How that all works. 

    [00:11:15] Virginia Lette: I'm still very much in the early days of my own toy creator's journey. And I've only just very recently started reaching out to factories.

    [00:11:25] And I was like, Oh, who do, well, who do I say that I am? I didn't really want to give them my personal email address. And I didn't really want to give them links to the website that I'm creating cause I didn't want them to have too much information. I was like, well, who, you know, who am I going to be telling them that I am?

    [00:11:42] I think that's really smart move is setting up more of a trading name and dealing with people through that. 

    [00:11:49] Kelly Clement: Hot tip. Well, I also, I mean, I, I do plan to have other products and so I needed to have a company identity that was separate from the product identity. [00:12:00] So, um, you know, I don't think I'll be developing any, or I won't be launching any products this year, but hopefully next year I'll, I'll have another product to, to work on.

    [00:12:09] So that way I'm just keeping, you know, the company name in the, in the little bottom right hand corner, bottom left hand corner. And then each product can have its sort of own branding and identity. 

    [00:12:19] Virginia Lette: One of the really impressive things I noticed about watermelon math is that you already have a bunch of awards.

    [00:12:27] How did you go about getting those? 

    [00:12:29] Kelly Clement: Thank you. Well, um, you know, honestly, congratulations by the way. Thank you. Yeah. I, um, some, you know, you just, you just apply and certain some awards, they all sort of work a little differently. Um, two of them are actually awards and one of them is an accreditation. Um, one of the, the accreditation is from a company called the good toy guide in the UK.

    [00:12:51] Um, and they had a division called the good play guide. And that's one of the companies that I've been following on LinkedIn for years. And [00:13:00] so I kind of always had my mind, even before I had the product, I was thinking, well, when I have a product, I'm going to submit it to the good play guide and I hope they all approve it.

    [00:13:09] So I had my eye on that one for a long time, even before I had the product. And then. I'm pretty sure I learned about some of the other award opportunities through Agile's course and maybe through some of her spreadsheets and resources. So yeah, so I just applied and they usually take the product through a small product testing.

    [00:13:29] So they test it with, you know, some students or some kids, and then they give you like a little review. Obviously they charge you for that entry because there's, you know, work on their side. Um, so yeah, so we've, we've gotten a few awards so far and then that, that just gives me the shiny seals for my box, which make it look, you know, which make it look really, really exciting.

    [00:13:50] Virginia Lette: Very impressive. I think only fairly recently I was listening to an episode of This podcast where as you're always interviewing, I think they were [00:14:00] packaging experts and they were talking about needing to try and put a whole bunch of award logos onto somebody's product. What are you going to do about that?

    [00:14:11] Because you've only got a fairly small box 

    [00:14:13] Kelly Clement: there. Yes. So I listened to that same episode. I know exactly the one you're talking about. And I've that's part of the reason why I've stopped applying for awards at this point, because yeah. Yeah. There's not really much more room on this box and, and I was, I still am debating actually, because I've got three on here and I did just did, I was listening to that episode specifically because I was wondering if I should put the third one on the back of the box.

    [00:14:37] So we only had two on the front and I was really hoping for some answers on that podcast, but basically it's kind of like, well, everybody's package is different, you know, so you can't really decide unless you're looking at the thing. But. Yeah, it is. It is a, it is that balance between obviously you want to proudly show the awards, but you don't want to completely overwhelm your design because I spent a lot of time working on my package [00:15:00] design.

    [00:15:00] So I don't want to ruin it. But at the same time, you know, I want to show off the awards. So 

    [00:15:04] Virginia Lette: beautiful. Your packaging is excellent. And I noticed on some of the reviews on your website, people were talking about the high quality of. The card stock and so forth, but I also noticed that you have quite a few reviews from teachers saying how beneficial your cards have been in helping them with their own students.

    [00:15:26] That's massive. 

    [00:15:27] Kelly Clement: Thank you. Um, yes, one of the things that I care a lot about and, um, and it's why I chose the manufacturer I chose. In the UK, I did print samples from a few places here in the US and also from a few places in the UK since I had lived there. So I have contacts there. I didn't actually do any product samples from China.

    [00:15:46] Um, so I only did samples in the US and the UK and the quality That the particular printer I'm using in the UK is just amazing. Like, I wish, you know, I wish you could touch them. [00:16:00] They just have this beautiful, you know, sort of coding that it just makes you want to touch them. And so, you know, that's one of the things where I'm sure my students are not going to say like, Oh, I like touching them.

    [00:16:12] But when you like touching something, you're more likely to engage with it. And so I really like that part and I want to keep that part. And it does, you know, cost a little bit more to have that quality, but it does make the product that much nicer to hold and engage with. It's a special part that I really enjoy.

    [00:16:31] Virginia Lette: That really shouldn't be underestimated. That tactile element is difficult to value and yet There are a lot of people, myself included, who really do appreciate quality card stock, particularly if it's going to be used again and again. I'd certainly pay a premium for that. 

    [00:16:48] Kelly Clement: Yes. And, and another thing too, is that like, because My students who are using this, they might be students in a classroom, like, because teachers are using them, but my students are taking an exam and they're [00:17:00] very stressed and anxious about the exam.

    [00:17:02] And so there's something very soothing about holding something that has a nice texture. Um, and that is one of my main objectives, is to have The experience of working with these cards be not stressful. So that's why I chose, you know, nice colors, nice designs, and just a nice feel so that um, so that it's calming instead of, 

    [00:17:24] Virginia Lette: Well, I don't imagine they can be taking your cards into their exam.

    [00:17:28] Correct. So, I mean, are we looking at maybe a watermelon math stress ball down there? Yeah, 

    [00:17:36] Kelly Clement: you know, there's definitely a place for that, for sure. 

    [00:17:41] Virginia Lette: Fantastic. How are you going about getting your cards into people's hands then, Kelly? Have you participated in any of the pitch TCA? 

    [00:17:50] Kelly Clement: At the moment, I'm doing so many things in my business.

    [00:17:53] So, you know, watermelon moth is, is one part of my business, but I'm also working on expanding a lot of my service offerings [00:18:00] as well. And I have other products in mind. So I think that in terms of the pitch events, I don't quite have the time. to, to participate in those yet. I've done some pitches to retail locations just on my own.

    [00:18:13] Like I say, there's a, there's a couple that I have secured at this point, but mainly I'm just working on, on doing a little bit of social media marketing with the product and, you know, just, just having the reviews on my website. And, um, Publishing blogs to my website so that I'm increasing traffic on my website.

    [00:18:30] Virginia Lette: And that's totally cool. Everybody's experience, everybody's journey is very different. Everything's mapped out for us in Toy Creators Academy and all of the different modules on what you can do. It doesn't mean that you have to do that. So, I'm wondering, where are you? With your career at the moment, are you all in on mind mind education or are you still working full time and this is just a side hustle?

    [00:18:54] Kelly Clement: So I'm not teaching in the classroom anymore. Um, I do teach full time with my own students. So it's a [00:19:00] private sort of practice. Um, and so I would say the, the service part of my business is, is the majority of my business and then my product is, is a small offering and you know, like I say, hopefully more are in the pipeline, but there's a bit of a seasonality to my work.

    [00:19:17] I, I'm heading into my busier season where I'll have lots and lots of students and so I'll have less time for sort of product development. And is that just because of the school year about to recommence? So it's, uh, it's due to the admission cycle. So since my students are applying to new schools, the schools have admissions procedures, which are, you know, go along with the calendar.

    [00:19:38] So therefore the tests align with that calendar and that schedule. That's how it all just shakes out. In the second part of the year, I'm very busy with students and in the first part of the year, I'm creating my products and still busy with kids, but I have enough time to do some, you know, some of the products that I'm creating as well.

    [00:19:55] Virginia Lette: Are you able to give us a little glimpse of what's ahead for MindMine [00:20:00] education? Well, is it all top secret, 

    [00:20:02] Kelly Clement: which I mean, honestly, you know, everything that I'm working on is, is. Specifically for the students who are taking the test that I'm working with, which is called the ISEE, which stands for Independent School Entrance Exam.

    [00:20:14] Watermelon math obviously is a math product. The next products in my sort of pipeline though are going to be vocabulary or writing based. Um, I don't know if they'll be cards or maybe I probably will shift over to a book next. A couple of workbooks, but I will be keeping my design and, you know, illustration focus so that the items are pleasant and, um, calming.

    [00:20:38] Are your 

    [00:20:39] Virginia Lette: products translatable to other countries in terms of their curriculums as well? Do you think like, for example, if I was to order some for my almost 12 year old, is that going to work for her here with the Australian curriculum? 

    [00:20:53] Kelly Clement: So it's a good question. Honestly, um, they're pretty generic. They are specifically curated for the [00:21:00] exam that I work with.

    [00:21:01] However, they are just math vocabulary, um, and math terms for kids ages nine to 11 or 12. 

    [00:21:09] Virginia Lette: Okay. So that's about my math capacity. I realized when I was helping my daughter in grade three with her homework when she was at home learning during COVID. Grade three is about my level. Yeah. 

    [00:21:24] Kelly Clement: Yeah. I don't blame you.

    [00:21:26] Um, so yeah, it's just like, you know, I don't know if, do you remember what median means? Do you remember mean, median mode? 

    [00:21:32] Virginia Lette: Yes. Median is one I'm familiar with. Yeah, I mean, it kind of gives it away, right? 

    [00:21:37] Kelly Clement: Exactly, exactly. You know, but you'd be surprised how many kids don't remember this. Um, so this is, you know, these are the kinds of things that are just, honestly, they're boring math terms, um, that if you don't have any sort of context for, they're just, Words that just pop out of your brain as soon as you learn them.

    [00:21:55] So it's things like that. So they are, they are generic in that sense, and they could be cross [00:22:00] curriculum in that sense, in terms of different countries. 

    [00:22:02] Virginia Lette: Fabulous. So when it comes to math, as you said, mean, median, that doesn't really differ from country to country, does it? So, I probably need to up my game and keep up with my pre teen.

    [00:22:13] It's a struggle on all levels. Trust me, Kelly. I'm keen to know what advice would you give to anybody listening? Who's thinking about joining Toy Creators Academy? 

    [00:22:23] Kelly Clement: Sure. Um, you know, I was also on the fence obviously, because my product is an education product. It's not exactly a toy. Um, and I think maybe I might have a game somewhere, you know, in my mind, somewhere along the way.

    [00:22:39] But I, I too was wondering sort of what it, would it be exactly what I needed. And I think, you know, a shell is just so dedicated and committed to the toy industry and she's the kind of person who just is always. You know, moving through her day with like all [00:23:00] the problems of everybody in mind and all the solutions she's looking for, you know, so, so she's always making these connections and always just thinking of so many creative ideas.

    [00:23:09] And so just, you know, learning from her is really just so wonderful. Um, but it's also the community. Like I say, um, there's been so many connections I've made through TCA and then just even, I'm still connected. So even people who've joined after me. Um, and just opportunities that come up through Agile's community.

    [00:23:27] I think those, those things are really invaluable. And those, those will sort of just pay off again and again. Those just continue to go, even though the, the actual course is over for me. And I think really it's, it's a no brainer. Anybody else would enjoy that. That community. 

    [00:23:43] Virginia Lette: Absolutely. I feel like much like you, one of the most valuable things is you can just jump onto that private TCA Facebook page, ask questions.

    [00:23:52] Everybody's happy to answer them. It feels a little bit like cheating, but Hey, I'm going to take it. 

    [00:23:58] Kelly Clement: Exactly. No, I mean, there's a [00:24:00] thousand things to figure out and we can't figure them all out on our own. So it's so wonderful to just pop in and be like, You know, who, what, what is your minimum order quantity or, you know, all of these questions that you just wouldn't ask anybody else because these are not things that normal people know and talk about unless you're doing it.

    [00:24:16] So it's really, really valuable to have those people around. 

    [00:24:19] Virginia Lette: It really is about community and being part of a tribe of people who are family. Feeling your pain. It's the village around you while you're raising your kid, don't you think? Now, before I ask where people can find your product or find you, if they need advice on boxes.

    [00:24:36] Get me up about boxes. When I first saw your product, Watermelon Math, straight away, I was thinking of the Harry Styles song, Watermelon Sugar, you know, the name association thing. How did you come up with that awesome name? 

    [00:24:53] Kelly Clement: I thought everything about test prep is pretty unpleasant. You know, when you think about test prep, you think [00:25:00] about being nervous.

    [00:25:01] You think about wanting to hide. You don't think anything pleasant. So I made a really long list of all the things that people just. universally like clouds and chocolate and puppy dogs. And, um, I mean, I had a list of about a hundred things that make people smile, um, pretty universally. And I played with a lot of names, but I really liked the way watermelon math sounded and, um, it's fun to say watermelon math.

    [00:25:29] And I developed some different drawings with my illustrator. And then I don't know if you noticed, but the little watermelon character, his seeds are like the math operation symbols. I hadn't noticed that, but now I do look at that. So that was just a clever little way, but, um, basically I just wanted to convey the feel of joy and lightness and happiness.

    [00:25:51] And, um, you know, my, like I said, my, my goal is for students to feel. Pleasant, you know, they're not going to love it. It's still steadying. I'm not [00:26:00] completely out of my mind, but I would like to just sort of get a little tiny crack of a smile and a little bit of a pleasant feeling. And it's hard to be mad about watermelons.

    [00:26:09] Virginia Lette: Oh, you've ticked all of those boxes because, you know, I just think it's such a beautiful product, a wonderful name, surprisingly sweet test prep study cards. I mean, I could maybe even get back into math study with, uh, that's in my head. Where can people go to see your product for themselves? 

    [00:26:29] Kelly Clement: I would love it when people reach out on LinkedIn.

    [00:26:31] So I'm at on LinkedIn. My name is Kelly Clement and you could say Kelly Clement Watermelon Math to find me more easily. Obviously my website is Mind, mind Education, so that's just www.mindmindeducation.com. And I'm also on Instagram at the same Handle Mind, mind Mine Education. And that's it. 

    [00:26:52] Virginia Lette: We'll make sure that all of those are in the show notes as well.

    [00:26:55] Ellie, it has been such a treat. It's been so sweet talking [00:27:00] to you today. I really feel like I need to go and have some watermelon for my morning tea now. It really has been such a pleasure talking to you. Thank you for your time. And And hopefully I'll see you around in the TCA course graduates Facebook group sometime.

    [00:27:15] Kelly Clement: I look forward to it, Virginia. Thank you so much for your time and your interview, and good luck with all your products too. 

    [00:27:20] Virginia Lette: Well, there you have it, Toy People. That was this week's special episode of Making It in the Toy Industry, profiling yet another wonderful success story from the many graduates of the Toy Creators Academy.

    [00:27:33] If you enjoyed today's episode, you can find more at thetoycoach. com slash podcast. And if you love this podcast and you haven't already left a review, what are you waiting for? Your reviews are not only greatly appreciated, but they're a great way for other people to know if this podcast is valuable and also worth listening to.

    [00:27:54] Everyone's favourite toy coach, A'Gelle Wade, will be back here behind the podcast mic next week with [00:28:00] another episode of Making It In The Toy Industry. But until then, in the words of the great lady herself, see you later toy people. 

    [00:28:09] Intro: Thanks for listening to the Making It In The Toy Industry podcast with Azhelle Wade.

    [00:28:15] Head over to thetoycoach. com for more information, tips and advice.

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