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Making It In The Toy Industry is your secret weapon for showing up like a pro in the toy and game industry.

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Kickstarter Azhelle Wade Kickstarter Azhelle Wade

Episode #22: 8 Kickstarter Secrets To 8X Your Funding Goal with Evi Triantafyllides

Have you ever wanted to launch a Kickstarter campaign but you’ve been overwhelmed with where to start? Well in this episode of Making It in The Toy Industry, Azhelle Wade, The Toy Coach, sits down with a fellow toy creator to dive into 8 Kickstarter Secrets to 8x your funding goal. Learn the importance of having a crystal clear brand message and target market BEFORE your Kickstarter launch, clever marketing techniques and so much more. If you’re interested in Kickstarter insights, tips, and secrets, then you cannot miss this episode!

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Non-Profit Programs Azhelle Wade Non-Profit Programs Azhelle Wade

Episode #21: How To Make An Impact With a Big Idea and a Small Budget

Making in impact is one of the most important parts of the job when you're a toy person. But when you first start out in the industry, making big moves to make a difference for and in our industry can seem like a daunting task. But it's important for ourselves, and our industry that we put our best foot forward and implement those seemingly overwhelming ideas.

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Race and Toys Azhelle Wade Race and Toys Azhelle Wade

Episode #20: The Ripple Effect of Racial Bias in The Toy Industry

In today's episode, we're going to tackle the very important conversation of racial bias in the toy industry. I'm going to tell you some of my personal stories, and then I'm going to tell you how you can affect change. It'll seem small at first, but once you listen to this episode you'll understand how those small actions compound into huge, positive effects.

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