Episode #14: The Hard Truths About Kickstarter with Julie Underwood Richardson
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If you're considering launching a Kickstarter campaign, or if you're in the middle of prepping your KS launch, then this episode is here for you! Julie Underwood Richardson is the inventor of Shoe Bae and also the creator of the Women Inventors - Product Based Entrepreneurs on Facebook. Julie is a champion for helping women inventors succeed within her group, and her informative and honest posts about Kickstarter is why she joined us for today's episode.
Julie's experience with Kickstarter was a rollercoaster for sure. After earning nearly $7,000 on her first day, her project had a great start. But ultimately Julie faced struggled to hit her target goal. Today, Julie's patent-pending invention, Shoe Bae is the driving force behind her thriving online business, and she still credits Kickstarter with pushing her to get her business off the ground. In this episode, Julie share's her honest truths about the benefits and drawbacks of launching a Kickstarter campaign. She shares estimated costs for video production and working with PR companies, and reminds us to not overlook key points that could make an even successful Kickstarter unprofitable.