Episode #82: The Pillars Of Marketing Your Toy From Scratch with Harold Chizick
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I absolutely love talking about marketing. Both digital marketing, traditional PR, and earned media are the main ways you can create awareness for your business. Before you spend any money developing your toy idea, I want you to have a realistic plan to build awareness around your product before you launch it. And you’ll build that awareness throughout marketing. Without that awareness you can’t collect generate email leads and interests. Without email leads and interest, you can’t generate or grow sales.
Our guest today, Harold Chizick points out telltale signs of marketing agencies that are likely to give you a cookie cutter solution and gives straight forward advice on how important research is in digital marketing. If you’re gearing up to market your toy product or if you could use a few tips to improve your existing strategy, then this is the podcast episode for you. Pop your earbuds in and get ready to take notes!