Apple Podcasts | Spotify

Ever wondered how to truly captivate buyers in the toy industry? Or why do some sales pitches fall flat even when the product is amazing?

In today’s episode, we will talk about the magic of storytelling in the toy industry! We’ll cover how sales reps and vendors approach things differently, plus the secrets to crafting pitches that go beyond a quick sale and build lasting customer relationships. Discover how storytelling can be the key to success in this highly competitive toy market. 

Join us in this storytelling showdown with our guests, Tres Patton and Rachel Jones! Tres reveals techniques for crafting a compelling brand story, while Rachel discusses the importance of seeing through a child's eyes and building long-term relationships. Learn the art of maintaining passion, educating retail partners, and ensuring your product stands out. This episode is a must-listen for anyone in toy sales who’s ready to level up through the art of storytelling!

Listen For These Important Moments

• 02:26 The Storytelling Face-Off Begins

• 05:49 Defining Storytelling in Sales

• 06:53 Building Trust Through Product Experience

• 14:30 Adapting Storytelling for Tough Sales

• 18:26 Understanding the Roles: Vendor vs. Sales Rep

• 25:38 Rediscovering Passion in Sales

• 26:08 Navigating the Emotional Rollercoaster of Sales

• 26:50 Balancing Work and Personal Life

• 28:42 The Importance of Flexibility in Sales

• 31:32 Building Relationships Through Storytelling

• 36:26 When Storytelling Falls Flat

• 41:32 Favorite Toys of Tres and Rachel