Azhelle's been having way too much fun in the toy industry over the past 12+ years working for companies like Toys R Us, Party City, and Madame Alexander, just to name a few! She's climbed up and across the ladder in the toy world, starting out as a designer, later gaining 3 toy patents, and eventually becoming a VP at a toy company.

But, after building and mentoring a diverse and talented team toward success, she had the vision to do the same with newcomers to the toy industry. With that thought, Azhelle combined her industry knowledge, inspirational mantras, and extra passionate toy talks to create the now highly rated toy podcast, Making It In The Toy Industry.

Today Azhelle is known industry-wide as The Toy Coach. She joyfully works as a consultant for popular IP’s and toy companies of all sizes. Her online course, Toy Creators Academy empowers newbies in the toy industry with step-by-step guidance, downloadable worksheets, and group coaching.

Azhelle’s mantra for her followers is, make it toyetic!

The History Channel’s The Toys That Built America

Clip feature from Season 1 of The Toys That Built America, Episode 1 Masters of Invention. Azhelle aka The Toy Coach is featured as an industry expert on the series to talk about toy inventors and titan toy companies throughout history.

Cheddar News

Azhelle Wade, AKA The Toy Coach, explains why kids and parents are so excited about comfort and wellness-focused toys and toys that blend reality with the metaverse.

The Marie Forleo Podcast and MarieTV

Azhelle aka The Toy Coach joins Marie Forelo to chat about how she created and managed multi-million dollar toy brands throughout her toy industry career.

NBC’s Access Daily

Azhelle aka The Toy Coach frequently joins the cast of NBC’s Access Daily to share toy industry insights, introduce kid entrepreneurs and so much more! Tap the button below to see The Toy Coach join Kit Hoover and Scott Evans for a fun holiday toy segment. Azhelle highlights her top holiday toy picks which also focus on diversity and inclusion.

Women In Toys 2022 Wonder Woman Award, Storyteller

The STORYTELLER Award recognizes an individual for her ability to create engaging content or visuals that become powerful stories, whether an influencer, ad exec, content creator, writer, illustrator, or animator.

Online Marketing Made Easy with Amy Porterfield

The Toy Coach joins online marketing expert, Amy Porterfield to share her journey of building Toy Creators Academy from her 10 years of toy industry knowledge.

Podcast Magazine | Featured Cover Story: Making It In The Toy Industry | P. 44

Azhelle Wade aka The Toy Coach went beyond the microphone in an incredible interview about the vision that pushed her to leave her 9-5 to help aspiring toy inventors and entrepreneurs with her podcast, Making It In The Toy Industry with The Toy Coach.

BL Perspectives

Azhelle joins a Box Lunch panel hosted by Albert Lawrence to discuss topics starting with Race in Pop Culture, sparking critical conversations long after each episode ends.

Monthly Column “Making Toys & Breaking Rules” in The Toy Book

Azhelle offers a monthly opinion piece in The Toy Book, a leading toy industry publication. Her monthly column focuses on her unique perspective and approach to working and thriving in the toy industry.

inventRight TV “How To Become A Toy Designer”

Azhelle joins Stephen Key for an interview on inventRightTV to share her experience and advice on how aspiring toy people can break into the wonderful world of toys.

The Podcast

Making It In The Toy Industry

🔗 http://www.thetoycoach.com/podcast

A podcast filled with actionable tips and toy-spirational advice for aspiring toy inventors and entrepreneurs. Let’s make it toyetic!

The Course

Toy Creators Academy

🔗 www.toycreatorsacademy.com

The first-of-its-kind online program for developing and launching your toy idea. The perfect course for toy inventors and entrepreneurs to learn my proven techniques to develop and launch your best toy ideas yet.