Discover the patterns of winning brands so you can sell more toys.

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The Play Pattern 🧸 is the free toy industry innovation newsletter. Become known for being ahead of the curve (and impress your team with insights they didn't see coming).

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READ BY 3,900+ TOY PEOPLE

written by Azhelle Wade

Read by the people behind brilliant startups and major brands.

It’s time you feel empowered by the industry you love.

❌ chasing innovation

❌ limited network

❌ dated strategies

✅ continuous inspiration

✅ expanded network

✅ feel empowered

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