Moose Toys, an Australian-based toy company, began its journey in 1985 as a family-owned business. Manny Stul, the founder, wanted to create innovative, quality toys that brought joy and laughter to children worldwide. Initially, the company focused on distributing toys and novelties before evolving into a manufacturer of original products, eventually gaining a reputation for its creativity and quirky approach to toy design. To this day, their mission statement includes a commitment to working closely with communities and charities to "give kids the chance to be kids" (Moose Toys "Our Story") by giving them the chance to enjoy play through collaboration, innovation, and toys with their "own kind of WOW."

For many years, the use of artificial intelligence (AI) has been debated among artists in and outside of the toy industry. However, as AI continues to evolve, major players in the industry are starting to see its potential.

Earlier this year, Hasbro faced a wave of scrutiny following their job listing seeking AI concept artists. This was after users had found that in some of their loved games such as Dungeons and Dragons (D&D) and Magic: The Gathering, there seemed to be a continuous use of AI, something end users were not happy with. However, in June of 2024, Hasbro's CEO Chris Cocks stated that Wizards of the Coast will be utilizing AI for "campaign development or character development or story ideas" (Linward) and that they will be utilizing AI in their future video game projects, not tabletop games. 

Another major player in the industry, Mattel, revealed that they would be joining hands with Adobe's Firefly Generative AI to create packaging for their hit brand, Barbie. They had been working to make strides in AI, offering support to their designers in a more understated way before.

With toy industry giants like Mattel and Hasbro openly embracing AI in their toy development processes, is the toy industry finally ready to leap to embrace the tool?

9 to 5 Warriors represents an attempt by an 80's kid to bring back the unique toys that existed in his youth, bringing to the toy industry a new look for nostalgic toys. Brando Braswell spent almost 10 years curating and perfecting this line of nostalgic toys, and his efforts have come to fruition as his toys are available through several retailers, including his own website, the official 9 to 5 Warriors store.

Curious if it’s possible to use AI generated art to assist in toy or game design? Well so am I. Is it possible to generate hundreds of toy concepts in minutes instead of days? Could the future of toy design be starting with AI? To figure that out, I performed 7 experiments with two of the most popular AI art generators online. By the end of this post you’ll have new ideas on how AI art generation can inspire your next toy or game creation.

So, you have an idea for a toy or a game. What next? Should you start with product development, branding, or marketing? Each of these aspects is incredibly important in the invention process. However, there is definitely an ideal order for the development process.

Creative block is a toy inventor’s worst enemy. It can strike when you are overworked or stressed. In that case, just walk away and come back to the project once you have had a chance to clear your mind. However, if you’re trying something completely new, your block may be caused by the dreaded “imposter syndrome.” Your self-doubt may cause you to wonder why you wanted to become a toy inventor in the first place.