Toy Fair's Big Apple Breakup: It's All About That Southern Charm Now

THE TOY FAIR SURPRISES KEEP ON COMING

It hasn’t gone unnoticed that The Toy Association has been carefully re-branding “New York Toy Fair” to “Toy Fair: New York” in hashtags, blog posts, and press releases. A subtle shift that perked my own feelers up in wonderment that maybe...just maybe they weren’t planning to stick around New York for much longer.

Well, the day has arrived.

After a 3 year hiatus, New York Toy Fair—excuse me— Toy Fair returned to the Javits Center in New York City with a few good and bad surprises in tow. Long time attendees were happily surprised to find a more organized show floor, some were offended by the increased cost and invasive scrutiny for pass approval, and others enjoyed the surprise of an unexpected star studded trade show. At the time of writing this article, I’ve spent just two days on the show floor and the efforts put into this year’s show have not gone unnoticed by the industry. Most people love it. Or, they’re loving to hate it.