Unveiling the Trauma Toys of Honeylambs by Ernesto Stewart
When storytelling and social media intersects, Honeylambs by Ernesto Stewart has emerged as an online alternative toy store that captivates the alternative toy market with edgy storytelling. With a unique approach to plush toys and a strong emphasis on community-building, this brand has garnered a viral following. Ernesto, sat down with The Toy Coach for an interview about his odd plush toy line.
A Handmade Start
Ernesto Stewart, the creative mind behind Honeylambs, embarked on this journey after years of crafting hand-sewn stuffed animals by repurposing second-hand toys. His passion for transforming discarded toys into beautifully twisted plush creatures fueled his desire to create a brand that transcends the conventional norms of toy-making. Drawing from his personal experiences as a closeted gay male in a Catholic environment, Honeylambs became a powerful outlet for him to express his emotions and find solace within a like-minded community.
Merging Serious Themes and Playful Twists
Honeylambs' mission goes beyond creating aesthetically pleasing toys. The brand aims to reinterpret the concept of the underworld into a fantasy realm where the weight of perpetual torment can be lifted. Through the power of storytelling and marketing, Honeylambs seeks to help individuals facing similar struggles, fostering a more understanding and gentle world. The juxtaposition of serious themes, such as mental health, with the playful and slightly eerie design of the toys creates a unique dichotomy that speaks to the brand's vision.
Resonating with a Diverse Audience
Honeylambs effortlessly taps into two major trends in the toy industry: the focus on toys for mental, emotional, and social well-being and the surge in popularity of edgy dolls and plush inspired by characters like Wednesday Adams. By melding these two elements seamlessly, Honeylambs manages to resonate with a broad demographic, ranging from young adults to older adults who embrace their inner child. The stories encapsulated within the toys transcend age barriers, making them relatable to anyone seeking a blend of comfort and curiosity.
A Thriving Online Community
With videos racking up millions of views on platforms like Instagram and TikTok, Honeylambs has witnessed an overwhelming response from its followers. Ernesto Stewart expresses his gratitude for the genuine connection he has forged with people who not only adore his toys but also grasp the deeper narratives behind them. The support and understanding from the community have been immensely fulfilling for Ernesto since the inception of Honeylambs, validating the brand's purpose and impact.
A New Frontier: Toy Fair Showcase at Astra
As Honeylambs geared up to showcase its edgy line at the The Toy Coach Showcase, Ernesto Stewart is eager to witness the physical reactions of people encountering the toys for the first time. Breaking free from the confines of the digital realm, this in-person event will provide an opportunity to gauge the immediate response and capture the wonder on the faces of visitors.
The Creative Process
During an invertview with The Toy Coach, Ernesto shares that one of the most fulfilling aspects of being a creator for Ernesto is the opportunity to immerse himself in the entire creative process. From conceptualizing themes to crafting marketing campaigns, every aspect receives his personal touch. With each new release, Honeylambs evolves, bringing forth special drops that introduce fresh styles and colors to the core characters. Ernesto's dedication to creating a cohesive world for his toys to inhabit is evident in the attention to detail he pours into every element of the brand.
Looking Ahead
As Honeylambs continues to captivate hearts and expand its reach, Ernesto Stewart envisions a future where the brand continues to touch lives, ignite imaginations, and inspire a new edgy adult toy category in the toy industry.
