Making It In The Toy Industry is your secret weapon for showing up like a pro in the toy and game industry.
What do you need help with today?
Exploring the Secrets, Surprises, and History of Polly Pocket with Maude Campbell
Do you remember the original tiny world of Polly Pocket? In this week’s episode, we dive deep into the history, secrets, and surprises behind this iconic toy with Maude Campbell, author of the upcoming book The Legacy of Polly Pocket: Mattel's Micro Moneymaker. Join us as we explore how a simple button inspired inventor Chris Wiggs to fashion an iconic toy out of a makeup compact. Learn about the transition from Bluebird to Mattel, the ups and downs of Polly's size changes, and the enduring love fans have for this miniature wonder.It all began with a simple idea – the concept of a miniature world that could fit in the palm of your hand.