Making It In The Toy Industry is your secret weapon for showing up like a pro in the toy and game industry.
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Episode #103: What You Need to Do Today To Protect Your Toy Brand From Counterfeits
Are you sure that toy you got is the real deal? Counterfeit toys are on the rise, and they could be dangerous not only for kids but also your brand. Some people who purchase counterfeit toys do so purposely to save money, but others just see a good deal and assume it is the real thing. Listen to today’s podcast episode to find out how you can spot a counterfeit and how you can protect your toy ideas from counterfeiting. With online shopping growing during the COVID-19 pandemic, this is an issue that is not going away any time soon!
Episode #94: The Superhero That Sparked A Social Movement with Edgardo Miranda-Rodriguez creator of La Borinqueña
Learn about outside-of-the-box thinking with the 2nd part of my interview with Edgardo Miranda-Rodriguez, the creator of the hit comic La Borinqueña. In today’s episode, Edgardo tell us how he got unique contract opportunities and came up with creative licensing deals. Edgardo also shares how he was able to create opportunities that worked for him. This allowed him to create this amazing comic that is so much more than just a superhero story. It’s become a symbol of social change and hope for Puerto Ricans. By the end of this episode I hope you will feel inspired to work on a project that has a piece of your identity or story in it, or just something that is close to your heart.
Episode #93: Making The Most Of Unexpected Publicity with Edgardo Miranda-Rodriguez creator of La Borinqueña
If you’re wondering just how much of yourself you should put into your intellectual property, you need to listen to Edgardo Miranda-Rodriguez’ amazing story. Today’s episode features Edgardo’s story of how he infused his identity as a Nuyorican into the hit comic series La Borinqueña. It started as a costume idea for the Puerto Rican Day Parade in NYC, and is now a comic series and a symbol of social justice for Puerto Ricans. This inspirational story shows that authenticity, when combined with strong values can work! It also shows how much representation matters. This is just part 1 of my interview with Edgardo. Stay tuned for part 2!