Have you ever wondered about the captivating history of Barbie, the world's most iconic doll? Get ready to traverse the captivating timeline of Barbie, the world's most iconic doll. Discover the story behind this revolutionary toy, from the innovative mind of Ruth Handler to its evolution, significance, and controversies. Listen as The Toy Coach discusses Ruth's battle to persuade an all-male design team to develop Barbie, the struggles and triumphs of representation, the controversies around the doll's body shape, and the rebirth of the brand in recent years.

Beyond the historical aspects, we discuss the Barbiemania of today as well as the Barbie movie, driving the doll's resurgence and captivating fans worldwide. Tune into this episode for a deep dive into the fascinating world and history of Barbie, a timeless doll that has left an undeniable mark on generations of toy people.

In this episode, uncover the details behind Barbie's viral marketing success and learn valuable insights for toy businesses. Hosted by toy industry expert Azhelle Wade, this episode explores how Barbie's team created captivating marketing moves and set new industry standards. Learn how to break down these big budget marketing tactics into smaller budget approaches you can DIY for your toy brand. By the end of this episode you’ll be equipped to engage your audience with Instagrammable moments and elevate your toy business with creative strategies.