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Making It In The Toy Industry is your secret weapon for showing up like a pro in the toy and game industry.

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Inventor Tips Azhelle Wade Inventor Tips Azhelle Wade

Episode #70: 7 Tips To Improve Your Next Virtual Toy Pitch

It’s important to stay relevant and change with the times as a toy person and the latest skill you’ll need to add to your repertoire is a doozy. What skill is that? Well, it’s video editing. But don’t stress out too much, video editing is much simpler today. There are apps that have simplified the process to it’s almost as simple as drag and drop! In today’s podcast episode we’re going to go over 7 tips that will help you improve your next virtual toy pitch.

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Entrepreneur Tips Azhelle Wade Entrepreneur Tips Azhelle Wade

Episode #69: Why I Left My Corporate Toy Job To Become The Toy Coach

If you’ve ever wanted to learn more about The Toy Coach, and why Azhelle built this podcast then this episode is for you. Today Azhelle shares her story from corporate dream job, to entrepreneurial dream life, with advice on how you can do the same. It all comes down to figuring out the “Puzzle of You” which Azhelle explains with great detail in today’s episode.

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Kickstarter, Entrepreneur Tips Azhelle Wade Kickstarter, Entrepreneur Tips Azhelle Wade

Episode #68: One Dad's Secret To A $3 Million Dollar Toy Kickstarter

After being laid off during the pandemic in 2020, Conor Lewis was bit by the entrepreneurial bug and decided to go for it with his toy product, FORT. Conor put his marketing expertise to use and built an email list of over 80,000 people before launching his Kickstarter campaign. His share focused and gamified marketing campaign helped him build his email list organically. Conor comes on the show today to share his journey of building his list, nurturing his interested customers, and ultimately funding a multi-million-dollar crowdfunding campaign in the first 24 hours.

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Concept Development Azhelle Wade Concept Development Azhelle Wade

Episode 67: Objectively Vetting Your Amazing Toy Ideas

Coming up with toy ideas is fun, and over time it gets easier and easier. And vetting ideas that you’ve come up with is the trickiest step of all, because of our own ego. Ego can get in the way of you recognizing if your latest toy or game idea is really GREAT or just OK. So, in today’s episode The Toy Coach breaks down 3 methods and exercises that you can utilize to vet your latest Amazing toy idea.

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