In December of 2022, The Toy Coach Team ventured out to the windy city to set up a live podcast recording booth at Chicago Toy and Game Week, also known as CHITAG by Mary Couzin and People of Play. This annual, public toy and game fair is where toy and game brands connect with the consumers who love their products, debut new lines, and marketing activations. During this 2 day fair, I interviewed 10 toy and game creators during this fair to learn about their toy journeys and ask them to share any toy biz wisdom they’d gathered along the way. This is Part 3 of a 3 part interview release series featuring my interviews with the founder of Tragos Carolina Acosta, who created the games company that works to remove the stigma of not being Latino enough" through cards that almost any Latin@ can identify with regardless of how much Spanish they speak or where they were born. After that, we'll go right into an interview with Fungisaurs a true augmented reality collectible toy and IP. And finally, we'll wrap up today's episode with Mary Kay Morrison, the author of the grandparent guidebook, Legacy of Laughter.

In December of 2022, The Toy Coach Team ventured out to the windy city to set up a live podcast recording booth at Chicago Toy and Game Week, also known as CHITAG by Mary Couzin and People of Play. This annual, public toy and game fair is where toy and game brands connect with the consumers who love their products, debut new lines, and marketing activations. During this 2 day fair, I interviewed 10 toy and game creators during this fair to learn about their toy journeys and ask them to share any toy biz wisdom they’d gathered along the way. This is Part 2 of a 3 part interview release series featuring my interviews with Kate Hunt, a current student in toy creators academy and the creator of the Ultimate Treehouse game. After that, we'll go right into an interview with Joe Barron Gray Matters games,  the games company with a devotion to supporting brain health. In short, they believe that exercising the gray matter in your head…matters! And finally, we'll wrap up today's episode with Rebecca Jatton of Goliath Toys and Games.

In December of 2022, The Toy Coach Team ventured out to the windy city to set up a live podcast recording booth at Chicago Toy and Game Week, also known as CHITAG by Mary Couzin and People of Play. This annual, public toy and game fair is where toy and game brands connect with the consumers who love their products, debut new lines, and marketing activations. During this 2 day fair, I interviewed 10 toy and game creators during this fair to learn about their toy journeys and ask them to share any toy biz wisdom they’d gathered along the way. This is Part 1 of a 3 part interview release series featuring my interviews with Dolphin Hat Games, Eblox, Pockimals, and Project Genius.

Have you ever had an idea for a character that you could envision becoming a globally recognized brand? Today, one of the important ingredients to building a licensable brand is authenticity. Building an authentic toy and entertainment brand means that you’ve got to be crystal clear about the reason WHY you created that brand in the first place. You’ve got to dedicate your time and energy to growing AND supporting your community, and meanwhile you’ve got to make sure the whole world knows it’s happening. That’s the topic that we dive into during today’s podcast episode. Our guest today is April Showers, the founder and CEO of Afro Unicorn. This uplifting brand includes unicorn themed clothing, accessories, toys, and more, that feature a diverse array of unicorns with afros and different skin tones. Afro Unicorn products are available at Walmart and Target, this brand has been shared and supported by Gayle King, Viola Davis, and Tiffany Haddish. April supports fellow entrepreneurs to “live the dream!” providing free promotional and educational opportunities through her social platforms, called Small Business Saturday.