So, you’re going to Toy Fair New York this year, but you aren’t sure you’re making the most of your trip? It’s true, without a solid plan, walking into Toy Fair New York can be completely overwhelming. You can easily get lost in a few friendly conversations, pass too much time playing with toys at welcoming booths, and end up missing opportunities to grow your business, or sell your ideas. Once you walk through the doors of the Javits Center, the impact of the show is bound to hit you. So let’s take a little time to pre-plan and make this show a success for you.

Toy Fair is chaotic—buyers are rushing from booth to booth, seeing hundreds of products. If you want them to stop and actually care about your toy or game, your pitch needs to demand attention.

In this episode, I’m sharing 3 simple strategies to help you:
✨ Grab buyer attention in seconds (without feeling salesy)
🎉 Make your pitch an experience they won’t forget
👀 Spot buyer body cues so you know when to pivot or close

These tips come straight from Barry McLaughlin & Jason Lautenschleger, game inventors who turned quirky pitches into real shelf space.

If you’re heading to Toy Fair and serious about landing deals, this episode is a must-listen. 🎧 Hit play now!

New York Toy Fair is just around the corner and if you’re preparing to launch your toy or game at this event, learn this lesson: it WON’T sell itself! Buyers see hundreds of pitches, and even the best ideas can get lost in the noise.

The real secret? It’s not just what you pitch, but HOW you pitch it. So, how do you make buyers stop, pay attention, and want to play? 

In this episode of Making It In The Toy Industry, Barry & Jason share their wildest Toy Fair pitch stories, including the time Jason literally proposed with Game Night in a Can—and walked away with a deal!

In this episode, learn how to grab attention, keep buyers engaged, and turn a pitch into an unforgettable experience. Put your headphones on and get ready to SELL MORE TOYS!