Making It In The Toy Industry is your secret weapon for showing up like a pro in the toy and game industry.
What do you need help with today?
Episode #10: The Modern Marketing of Toys With Steve Starobinsky
There’s no avoiding the impact that social media has had on the marketing of toys and games. Before You-Tube stars and Instagram influencers, networks like Nickelodeon and Disney influenced toy buying trends. But today, toy buying trends are influenced by social media personalities, major television ad campaigns, and disruptive social ad campaigns.
Episode #9: Top Toy Companies That You Should Know
There's nothing more important to the success of your product pitch than really knowing the company that you're pitching to! So for today's episode, The Toy Coach dives into a conversation about 6 top toy companies in the industry. We dive into the stories and toys of Hasbro, Mattel, MGA, Spinmaster, Goliath Games, and Funko. You'll get a mini-history lesson on each company, learn their most popular games, and most importantly learn about their history working with inventors.
Episode #8: Stages of the Toy Product Development Life Cycle
Have you ever proceeded down the path of developing your toy or game idea, to only realize that you weren’t sure what step comes next? If you’ve rushed down the path of sample making or prototyping your toy concept or invention, only to find yourself stuck in the process, then this episode is for YOU!
Episode #7: Finding Quality Sample Makers For Plush, Paper, and Plastics
Have you ever gone to a product pitch meeting with a less than perfect prototype? Did you ever have an excellent concept fall flat because a prototype failed to capture the hearts of your audience? You don't want to find yourself in a meeting with a poorly made prototype that does not speak to your audience.