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Making It In The Toy Industry is your secret weapon for showing up like a pro in the toy and game industry.

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Marketing Azhelle Wade Marketing Azhelle Wade

Episode #10: The Modern Marketing of Toys With Steve Starobinsky

There’s no avoiding the impact that social media has had on the marketing of toys and games. Before You-Tube stars and Instagram influencers, networks like Nickelodeon and Disney influenced toy buying trends. But today, toy buying trends are influenced by social media personalities, major television ad campaigns, and disruptive social ad campaigns.

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Licensing, Toy Companies Azhelle Wade Licensing, Toy Companies Azhelle Wade

Episode #9: Top Toy Companies That You Should Know

There's nothing more important to the success of your product pitch than really knowing the company that you're pitching to! So for today's episode, The Toy Coach dives into a conversation about 6 top toy companies in the industry. We dive into the stories and toys of Hasbro, Mattel, MGA, Spinmaster, Goliath Games, and Funko. You'll get a mini-history lesson on each company, learn their most popular games, and most importantly learn about their history working with inventors.

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