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Making It In The Toy Industry is your secret weapon for showing up like a pro in the toy and game industry.

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Race and Toys Azhelle Wade Race and Toys Azhelle Wade

Episode #66: The Ripple Effect Of Racial Bias In The Toy Industry Part 2 with Jacqueline Vong

For today’s episode The Toy Coach engages in a hard and honest conversation with Jacqueline Vong a 20 year toy expert and founder of Playology where she works as a consultant in concept development, distribution and franchise management. Jacqueline comes on the show today to share her personal experiences being a Can-Asian woman and walks alongside me as we uncover and unpack the differences between positive and offensive representation in media and toys.

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Entertainment Azhelle Wade Entertainment Azhelle Wade

Episode #65: Creating A Hit Kids’ TV Show with Farnaz Esnaashari Creator of Shimmer & Shine

What does it take to create a hit kids’ TV show? Well in today’s episode, Farnaz Esnaashari, Creator of the hit kids’ tv show Shimmer and Shine joins us to answer that question and so many more. Farnaz shares her journey in the world of production and media, starting from her first internship and taking us to her first few pitches. This episode is for you if you’re a budding toy entrepreneur with a new show idea, OR you’re an established toy company seeking to make your existing IP more toyetic. Get ready to gain a fresh perspective on how to approach and connect the development of your IP and your future toy line.

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Marketing Azhelle Wade Marketing Azhelle Wade

Episode #64: Selling Your Toy Or Game on Amazon Live

Amazon Live is Amazon’s lives streaming platform that allows Amazon sellers, vendors, and Amazon influencers to sell their products live in a QVC-style experience. In this episode, I’ll walk you through the steps to start going live with your Amazon product on this new platform. Plus you’ll find out how you can work with The Toy Coach and Amazon influencer, Albert Lawrence to get your product featured on a his new show, Night Light with Albert Lawrence.

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Product Development Azhelle Wade Product Development Azhelle Wade

Episode #63: How To Make A Toy, The 5 Steps of Product Development

The Toy Development process can seem big, scary, and overwhelming if you’ve never taken it on before, but today’s episode is going to eliminate any uncertainties you may have about what that process looks like. Learn the 5 key steps of the toy development process, and which of those steps you should invest the most of your time and resources on.


If you’re new to the toy space, you’ve chosen the perfect episode to get started with. Let’s dive into learning the best next steps to making our toy ideas into toy products.

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