Screen+Shot+2022-12-20+at+7.06.58+PM.jpg

Making It In The Toy Industry is your secret weapon for showing up like a pro in the toy and game industry.

What do you need help with today?

Trade Shows, Entrepreneur Tips Azhelle Wade Trade Shows, Entrepreneur Tips Azhelle Wade

Episode #144: Don’t Miss The First-Of-Its-Kind Toy Trade Show On A Boat

Searching for a unique way to promote your toy product or toy brand? The ASTRA Toy Boat may be it! On February 20th, 2023 the first ever toy trade show on a boat will depart from Fort Lauderdale, Florida and make its way to the Bahamas. In just a few days you’ll have the opportunity to exhibit your latest products, promote your services, or find the next hit toy to fill your store. The ASTRA Toy Boat is designed for retailers, manufacturers, and inventors to come together for a networking event unlike any you’ve ever experienced.

Read More
Pitch Tips, Trade Shows Azhelle Wade Pitch Tips, Trade Shows Azhelle Wade

Episode #143: Making Your Toy Dreams Real At WiT Empowerment Day

On September 19th 2022, the WiT Empowerment Day made it possible for over 100 inventors and creators to pitch their ideas and products in 1:1 meeting with the major retailer Walmart and dozens of toy companies including Spinmaster, Jazwares, Hasbro, Educational Insights, and many more! In today’s podcast episode get a play by play of what happened at the 2022 WiT Empowerment Day and learn why you should seriously plan on attending the next event.

Read More
Entrepreneur Tips, Race and Toys Azhelle Wade Entrepreneur Tips, Race and Toys Azhelle Wade

Episode #142: How To Start A Toy Business At 7 Years Old with Zoe Oli

You have to be an adult to start your own business and make your toy ideas real, right? Today’s guest, Zoe Oli, proves that completely wrong. At just 7 years old she created a line of toys to empower young black and brown girls. Now 10, she offers toy industry experts and newbies some sage advice. At 6 years old, Zoe Oli’s mom bought her a black doll but the doll had straight hair. Zoe wanted to see dolls that had hair just like hers: curly, and sometimes braided. So, her mom helped her to create the brand Beautiful Curly Me. Under the brand, Zoe has written two children’s books and created a line of dolls with different skin tones and natural hair styles including braids and afros. Beautiful Curly Me also sells hair care products. The dolls have been featured on Oprah’s favorite thing, and Zoe has even made an appearance on the Kelly Clarkson Show. In this episode, you’ll learn the process of creating a business as a 7-year-old. You’ll also find out some wise advice that applies to anyone in the toy industry, young or old.

Read More