Azhelle Wade, AKA The Toy Coach, has hosted more than 100 episodes of her podcast, Making It In the Toy Industry. The podcast features informative interviews with anyone related to the toy industry, from lawyers to creators and toy inventors of popular products to marketing experts. Other episodes focus on important topics for both experienced and expert level toy entrepreneurs like legal issues affecting the toy industry, the toy industry events you must attend, and tips for achieving success as a toy inventor.

Azhelle gained over a decade of experience working in the toy industry for companies including Toys ‘R’ Us, Madame Alexander, and Party City before becoming The Toy Coach and starting the podcast. As The Toy Coach, she uses her knowledge as a 3x patented and award-winning inventor to help people bring their invention ideas from concept to reality through the podcast and the Toy Creators Academy, a valuable educational program she created in September 2020. Through the academy, she helps toy inventors with pitching, often with the goal of getting a deal to sell, distribute, or license their product or IP with a professional partner in the toy industry.

The Toy Coach has also been a featured guest on many other podcasts. Some of her other podcast appearances are focused on the toy industry, but many are focused on marketing, entrepreneurship, or being a podcaster.

Amy Porterfield, an online marketing expert and digital entrepreneur interviewed Azhelle for her podcast, Online Marketing Made Easy. The podcast supports people who want to leave their corporate 9-5 jobs and jump into the world of entrepreneurship. This is something Azhelle definitely knows about!

Greg Watson, the national account manager for Publisher Services, Inc. (AKA PSi), one of the top toy distributors in USA, says that at PSi, they consult with buyers to learn about their needs. That allows them to pick the perfect products for their markets. Then, they also work with publishers and game developers to figure out how to provide the most value to the buyer.

Amazon Live video is an interactive product commercial. The show’s host, whether it’s an Amazon influencer or the product’s manufacturer, can interact with the live attendees of their show via Chat. This offers a unique opportunity to answer product questions and concerns in real time, while showing the benefits, features, and value of your product on the exact platform where your ideal target market (ITM) is shopping for them.

In the times before social media, you could purchase commercial space on kids’ TV channels or in age-appropriate magazines, but now, everything is digital or on social media. To a newbie, it seems like a random game, but there are things you can do to increase your chances of getting spotlighted in an amazing way.