Amazon Live video is an interactive product commercial. The show’s host, whether it’s an Amazon influencer or the product’s manufacturer, can interact with the live attendees of their show via Chat. This offers a unique opportunity to answer product questions and concerns in real time, while showing the benefits, features, and value of your product on the exact platform where your ideal target market (ITM) is shopping for them.

Podcast Magazine recently featured Azhelle Wade aka The Toy Coach for an incredible interview about the vision that pushed her to leave her 9-5 to help aspiring toy inventors and entrepreneurs with her podcast, Making It In The Toy Industry with The Toy Coach. Azhelle’s podcast has been releasing episodes every single week (sometimes more than once a week!), since its inception in 2020. The show is credited with inspiring and educating listeners from across the globe and giving them the tools they need to take the next step in their toy businesses.

During the pandemic, consumers purchased, what we refer to in the industry, as “traditional toys”. The sales went to games and puzzles, outdoor and sports toys, building sets (such as LEGO), arts and crafts, and dolls (notably Barbie). I guess it’s easy to see why these categories were top choices. Families were stuck at home with lots of hours to fill and screen-fatigue quickly set in. We’ve all spent way too much online this year, don’t you agree?