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Making It In The Toy Industry is your secret weapon for showing up like a pro in the toy and game industry.

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#223: Unlock Your Game Design Potential with April Mitchell

Have you EVER had an idea for a game? This episode is for you. 🫵

Well, don't miss this Part 2 continuation from episode 221, an interview with April Mitchell! April, a licensed game inventor and co-creator of the Tabletop Game Design Masterclass shares her journey from toy industry newbie to a game design expert. Get ready to giggle along as April shares the story of finding her pitch theme song and why she plays that song before every pitch to this day.

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How “No” Led This Game Creator To Unexpected Opportunity

Join us as we chat with Cathy Tenaglia, a graduate of Toy Creators Academy, who shares her journey and insights into navigating the toy industry. From debunking myths to discussing the importance of pitching, Catherine offers invaluable advice and experiences gained through her 12-weeks in TCA.

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Hasbro, Game Design & Development Azhelle Wade Hasbro, Game Design & Development Azhelle Wade

#188: You're Invited To Hasbro's FIRST Ever Women Innovators of Play Event

The biggest game company in the world is walking the talk with their first ever Women Innovators of Play Event, and YOU are invited. In this episode of Making It in The Toy Industry, The Toy Coach sit's down to chat with Tanya Thompson, the Senior Director of Inventor Relations and External Innovation for Hasbro Gaming. With over 16 years of experience in the toy and game industry, Tanya is a true luminary, having received the prestigious 2023 IDIOT (International Designer and Inventor of Toys) award and numerous other major awards and nominations.This episode focuses on an upcoming Hasbro event designed to educate, celebrate and support Women Innovators in the toy industry. Tanya's dedication to supporting inventors shines through as she talks about her involvement in the Hasbro Women's Innovators of Play Event—an initiative aimed at bringing more women innovators into the industry. Hit play on this podcast and you'll quickly discover why this live event is more than just a webinar; it's a virtual experience offering a deep dive into the toy industry's inner workings. We'lll go over the run of show, the impressive lineup of speakers, and offer advice on how to prepare.Whether you're an aspiring toy inventor or a seasoned industry professional, this episode is a must-listen, and the Hasbro Women Innovators of Play Event is a MUST attend.

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#187: Making Change Through Play with TOTY Nominated Dr. Zabina Bhasin

In this episode, we talk with Dr. Zabina Bhasin, a child psychiatrist and founder of In KidZ, who has brought diversity and inclusivity to the forefront of the toy industry. Dr. Zee shares her journey from mental health specialist to toy industry insider, discussing her experiences as an entrepreneur and her strategies for staying true to her mission. She provides insight into her efforts to educate children about different cultures and create a sense of belonging for all. With two toy industry award nominations, Dr. Zee's work is not only recognized but celebrated. This episode also touches on Dr. Zee's childhood and the game that sparked her love for toys. Her advice for budding entrepreneurs is insightful, rooted in her own humble beginnings.

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#186: When A Game You Developed Gets Nominated For a Toy Of The Year Award with Christian Castro

Calling all game people! In this week’s episode, we delve into the captivating world of game development with Christian Castro, Director of Product Development at Relatable. Christian's conversation highlights the story behind "Search Party Chaos at the Park," a first-of-its-kind 3D board game that's been nominated for the prestigious Toy of the Year Award. 

The game, a family-friendly cooperative experience, introduces a unique blend of storytelling, search-and-find gameplay, and stunning three-dimensional pop-up structures. As we explore the development process from ideation to TOTY nomination, Christian unveils the challenges faced, the creative collaborations undertaken, and the milestones achieved. The undertaking of this complex project was well worth it in Christian’s eyes, as the result was a game-changing (hopefully award winning) board game experience that bridges the gap between flat board games and immersive three-dimensional play.

If you plan to submit your own game for a TOTY nomination, this is an episode you should dive right into. We kick off with an overview about the award itself, and share where you can find more information on how to apply. Our guest provides insights on what it takes to actually BE nominated, encouraging you to push the envelope on your next toy or game creation to snag a future TOTY nomination for yourself!

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