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Infant and Baby Azhelle Wade Infant and Baby Azhelle Wade

Episode #52: The Business of Baby Toys with Brad Reese

If you’re a fan of the holiday toy sensation Elf on the Shelf, you may already be familiar with today’s guest, Brad Reese, the Director of Product Development at the Lumistella Company. Brad will offer valuable advice on developing a baby product from a marketing perspective, as well as give us three golden rules to follow when designing baby toys

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