Episode #183: How To Pitch A Show Idea To Hasbro with Brandon Braswell
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9 to 5 Warriors, and it's a nineties-inspired toy line that aims to recapture the magic of the Saturday morning cartoon era. The founder o 9 to 5 Warriors, Brandon Braswell, is sharing his experience pitching a show idea and toy line at the TCA Virtual Pitch Event, we'll discuss what he's done with the brand so far, he'll share his pitch video, and share tips for making your best IP pitch yet. Have you ever dreamed of seeing your show idea turned into a hit animated series or action figure line by the iconic toy company, Hasbro? Well, that’s a dream you share with the guest of today’s podcast episode, Brandon Braswell! Lucky for you, Brandon sat down with The Toy Coach to share his experience of building his toy brand and TV show, and ultimately pitching it to Hasbro at the TCA Virtual Pitch Event.
Follow along Brandon's toy journey, including his early ideas, the mistakes he made along the way, and why he wishes he’d found Toy Creators Academy sooner! During this episode, The Toy Coach asks Brandon questions that YOU want to hear the answers to, including how he found funding to develop his first production run, how his show pitch was received, and how he built his following online. But that’s not all! You’ll also get to hear the exact tv show pitch that Brandon presented to Hasbro, featuring his brand 9 To 5 Warriors. If you’re a visual person, head over to youtube.com/thetoycoach to watch the entire pitch.
Learn More About The Program That Connected Brandon To Pitch To Hasbro. Click here.
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You are listening to making it in the toy industry episode number 📍 183.
Welcome back to another episode of the Toy Coach Podcast, making it in the toy industry.
I am thrilled to do this episode with my guest, Brandon Braswell, who's also a T C A alumni. But Brandon went above and beyond and really did more than just develop a product.
He created an entire TV show, and he did a really incredible pitch that he pitched at the Toy Creators Academy Virtual Pitch Event. And because so many TCAs and so many people that listen to my podcast are asking about IP pitches, and it is not my specialty, I thought let's bring Brandon on to share his incredible pitch that really had everybody you know excited about his line.
So Brandon, welcome to the show first and foremost. Hello. Hello and thank you for having me. I love it. I'm excited to be part of this movement that you've created. Oh, thanks. I appreciate that. So, first question I've gotta ask is, what is the name of your brand? Tell us a little bit about it. Sure. The, so my brand is called Nine to Five Warriors, and it's a nineties inspired toy line that aims to recapture the magic of the Saturday morning cartoon era.
At least that's what I. Put out there into the world and like what that means to me, the magic of the Saturday morning cartoon era is creating toys that repark imagination and make you wanna build with your hands or like just get fully immersed and create your own adventures. What was your favorite Saturday morning cartoon?
Ah, man, I have so many, but Ninja Turtles in general was like the biggest. Franchise for me. Like I just know it took over everything, like all my birthday parties, all my sleep. What was the last time? The second one. Oh, ninja Turtles in general. You said Ninja Turtles in general? Yeah. Yeah. Uh, like I grew up with the classics like term, I mean, Terminator, transformers, g i, Joe, uh, those are of course, Memorable.
But I would say like Ninja Turtles had the biggest impact in my, my childhood. Yeah. I, I'd remember, I had a ninja, I had a, Rafael, I think, came to my birthday party once when I was a kid, but my Saturday morning cartoon was actually recess. I probably was a little bit old for them back then, but I remember I was obsessed with recess like every Saturday morning.
I was like, oh yeah, recess is on. So it's like, I dunno. Weird. That was a great show too, man. Yeah. I think we're, we spoil our generation and that's what. I'll get into like my pitch circles around that era. Mm-hmm. And as I was saying, is just like story rich content. Yeah. Fun character. Honestly, how many amazing toy lines that are still today being released and still today making an impact in like the new generation and mostly our, our people our age, who are.
Now accounting for like one outta every four toys. Right. So true. Okay. What is the essence, this goes into the next area. What is the essence and mission behind nine to five warriors? So like I mentioned, that whole recapturing, the Saturday morning cartoon era. Like to me, creativity is everything like resparking imagination in the toys.
And that was deeply rooted and I, when I sat in that thought, like, okay. Why do I want to create a toy? Why do those toys, you know, from my yesterday years still resonate with me today? What is it about that? I boiled it down to story and to me story was everything. It's what creates, you know, the difference between a toy and a toys that made us, and I wanted to start there with.
When I created a toy, because I had, as I, I showed, told you before joining the T C A I had no idea how to make a toy, but I, I quickly googled what I could do. Yeah, it looked incredibly overwhelming and complicated. So I started with what I knew, and that's story storytelling. So my essence is really like, yeah, just resparking imagination, getting people excited about it.
And that starts, started with me with story. And what inspired you with this idea? What was that first thing that made you think, oh, you know what would be really cool? Making a toy. Really? So I, yeah, no, no. Uh, I was finishing your sentence. Oh. When I was in la uh, there was this diner and it was a cool little setup that you wait for your food and there's a toy store next door.
And at the time I was like in my twenties, I had never collected toys, wasn't into into toys. At that point. I was like, I had my toys as a, as a kid, and now I'm a grown up. I didn't think twice about it, but walking into that store, a vintage toy shop, I was like, smacked with nostalgia and like waves of memories came to me and I was just like, Hit with so much joy and like rush of memories that I totally forgot.
And I was like, what is that? Like that sensation and as I allude to like my background is storytelling. Mm-hmm. I'm a video and professionally my job is to invoke some sort of emotion through video and I was. Getting that emotion evoked by a physical product. And I never had that before. So that to me was just like, how do I recreate that?
How do I capture that magic that I just experienced and I wanted to create a toy from, from that exact moment, and I was just like, I want to do that for someone else. I wanna do that. For the generation growing up. So like, that's awesome. It's so funny 'cause you, you were inspired to create this toy and then you look into the toy industry and you're like, that's too complicated.
What I'm gonna do is something more complicated and build and build an entire IP in world. So if you're listening to this episode and you're actually watching it live with us on YouTube. Hello. I saw you there, Carla. And I saw somebody else with a name. With a name starts an m. She's new to our community.
Um, if you have questions as we go through the pitch that we're gonna play soon, Please throw them into the chat. I can see what you guys are commenting and I will ask Brandon your questions live. So the next step after you, you had this idea and you thought, okay, I'm gonna make the toy, and then that's too complicated.
I'm gonna make the ip, and then eventually you found me and you joined T C A and you came to the T C A virtual pitch event. Now this pitch. Video. I hope this is the right video because of what I'm gonna describe right now. Yeah, that's, but this, okay. This pitch video is actually the result of you having, just being on vacation and you were like, Agel, I'm gonna be on vacation and I can't, I'm afraid the wifi won't be strong enough for me to pitch and show my idea.
So you cut together, um, footage you already had of your brand. Created like a prerecorded pitch. And when I saw it, I was like, oh my gosh, this is better than if you just pitched it live. And you even got that feedback from people at Hasbro, like, oh wow, this was the best pitch I've ever seen. Right. Yeah.
Yeah. I, you know, since I have the. The superpowers of video editing. I did wanna even it out. Like I actually did do the whole one take and recorded it because I rehearsed my pitch over and over and over. Yeah. And my fear was exactly that. Like I would run outta wifi and I couldn't stream, you know, like it was slow.
So I did everything in one take as if I was pitching and showing the zoom as I had planned, or my presentation as I had planned. Yeah. And when I just put. Together. Like Yeah. I mean, at the end of the day, I think it captured my, hopefully my passion and the idea at the end, like at the end of the day. And it did resonate with them.
I, I believe. Yeah. Yeah. I hear something rustling in the background. Be careful of your mic. I hear something going over it. Oh, okay. Yeah, yeah, yeah. But, okay. I wanna play the video. Uh, before I do, 'cause I wanna talk about the what happened after you pitched this video? What were you thinking, um, before the pitch event?
Like, were you excited to be a part of it? What was going through your mind? I. Yeah, honestly, this was my first opportunity to pitch it professionally and you know, with everything, you know. 'cause at that point I already had all 10 prototypes. I created the commercials, which you'll see. I created, you know, the animation, which was, which I'll get into too, like, so you kind of alluded to like, how did I jump into it?
And I took the longer route. Well, unfortunately, like T c A wasn't around back then. This was like 10 years ago. Yeah, yeah. Yeah. I did whatever I could and navigated, you know, oh, shiny light here. Maybe I should do that. Maybe I should do this. Like I was very un ooh. As I'm, so, I uhhuh, go ahead. Mm-hmm. I, well, I'm just, no, so I was just excited to put it all together and show it.
Okay. Awesome. Let, let's try to play this. Let's hope the audio works. If not, I might have to take my headphones off. So, introducing the nine to five Warriors. Now if you're just joining us, I just wanna say what we're about to look at. Brandon Brasswell had invented this. Toy show and toy line, um, called Nine to Five Warriors, and this was his pitch deck that he used at the t c a virtual pitch event when he was pitching to Hasbro.
So let's hit play so we can learn from Brandon. Is it gonna,
it's loading. Hey, thank you so much for the opportunity to, could you hear that? Yeah. Oh, you can? Oh, you could hear it? Oh, perfect. Okay. Starting again. Hey, thank you so much for the opportunity to pitch. First and foremost, I'm excited to share this passion project with you. My name is Brendan Braswell and I'm the creator of nine to five Warriors.
Nine. Five Warriors is a nineties inspired toy line that aims to recapture the magic of the Saturday morning cartoon era. To me, as a kid, there was nothing better than diving into a bowl of cereal and watching my favorite cartoons to see what the characters got themselves into or how they eventually saved the day was a great experience.
But to me, the real magic happened when the shows ended and I took the adventures offscreen and into my own hands with the toys, to me, stories, everything. It's what brings the characters to life. It's what sparks imagination. It's what creates that unbreakable bond that lasts generations. To me is what sets the difference between a toy and the toys that made us, so when I went out to create my own toy, I started there.
This is how nine to five Warrior Story begins.
That's when they all take over at night when the fighting, there's no telling. Some, some crazy, some
nine to
this reality. It happens every day from nine five.
So meet Alan McMillan. He's your typical toys us kid that never quite did grow up. He's stuck in that uncreative office in a cubicle working that nine to five grind. You might know the feeling, but. You know it's spaced in the nineties, so there is no Instagram to keep him distracted. In the interim, he actually spends most of his time creating his own action figures made out of office supplies and leftover food.
He wages his imaginary battle between the water cooler commandos and the break room bandits. It was all fun and gains until one freak accident involving his Japanese energy. Jink. GenZe sparked him all to life. Now, Alan is caught in the middle of a real world battle for total office domination. It'd be a miracle if he gets any work done, basically.
So now that you know a little bit about the backstory, I'd love to introduce you to the toys. Finally, a reason to go back to the office. Introducing nine to five Warriors. An exciting new toy line created for the toys or us kid that never grew up offering 10 unique characters that are perfect for your cubicle or home office.
The nine to five warriors are available through big bad Toy Store. Join the battle alongside major eraser and the water cooler commandos as they keep the peace or wreak havoc. With Colonel Custard and the break room Bandits. Choose your side as these two forces clash over total office domination. It.
Warning, do not leave unattended. Each figure sold separately. When you punch out, they come punching in. These are the good guys. The water cooler commandos led by the fearless major eraser major in the water cooler Commandos know that their existence was a mistake and that they're there to maintain office peace and keep their existence a secret.
They know that if the world ever knew of them or the power of gen Zg ever got into wrong hands. Humanity could crumble. So he and a ragtag group of office supplies maintained the office peace and keep their existence a secret. It'd be an easy day's work if it wasn't for the Evil mastermind. Colonel Custard, he and the break room banded scour the office searching for Gen Se and creating new minions along the way.
I. They're hell bent on total office domination and seeking a revenge against the wasteful humans that once tossed them away. So going back to the nineties nostalgia, all 10 of these characters are sculpted by Scott Hensley, the man behind 90% of the toys I grew up with. He hand sculpted them and brought that unique special feel that is not only new.
But has that familiar feel to them, which was important to me to go into the target demographic, that nostalgia, chasing millennial that now accounts for one out of every four toys being sold a $9 billion marketplace. So this was all done strategically to combat the difficulties of launching a new brand.
I grounded it in familiar setting and filled it with nostalgia that they're searching for. This project started 10 years ago where I focus on the story with comic books and trading cars, and a bunch of other fun products. This is all self-finance and I currently have the initial 10 prototypes and in working with big bad toy store, To take pre-orders.
I believe this is just the start of what's possible with this concept. From the comics to video games, to TV series and movies, I'm now at a critical point where I can continue down the path as an indie toy maker or with the help of a partner like Hasbro, I can ensure that nine to five Warriors is the catalyst to the next generation of Saturday morning cartoons for the kids growing up today, and I'd love the opportunity now to answer any questions you might have or discuss further.
Thank you. I mean, I mean, so great. I'm sure I'm about to minimize this and come up to so many questions. For people that are watching live. Uh, but so yeah, I've, I have so many. Okay, so Yasmine's here I've got someone, Bible trivia game, Carla Morrow. So guys, if you have questions, uh, please ask them.
Brandon's here to answer them, but okay. Amazing pitch. It was so, it was interactive. You called out the company. I mean I always teach you guys like put the company name like in the presentation, but like you were like, I did one better and I'm just gonna call out their name. Uh, what was the feedback? As soon as you had that pitch, you finished that part of the pitch.
So what was great too, like I said, this was like the first time presenting it period. Like professionally, like that and everything all at once. Right. But what's great is like, Their reaction to things that I hope that they would catch up on. You know, they mentioned things that are not in the presentation, like, oh, this reminds me of that specific toy line Ninja Turtles.
One of this is Hasbro. And I thought that was really cool. He is like, I get this sensation of that, this, this and that. And he also said like, I could see the potential of the story going this way and that way, you know, like all I wanted to do is kind of provide like. Kind of guide rails of like, this is where I'm headed, or at least the potential, what it could be.
Mm-hmm. But for me it was just, I don't wanna overload you with everything, but yeah, the possibilities could be endless. And I liked the feedback that, like I saw a light in his eye that like saw that, oh, this could be that, this could be this, you know? I, and that was my, my, my feedback. I did see that. I, oh, so we do have a question coming in, guys.
Keep them coming in. The first question I wanna prompt you with though is you've been developing this over 10 years, right? Yeah. But with that caveat of like stopping and going Yeah. From basically like it, I think as you can see, I'm like, I have a lot an overachiever like to say like I'm a perfectionist to my own demise, because then are you a Virgo?
No, no. Capricorn rising. That's Wow. You know the detail, so, okay. Yeah. Yeah. When did you start doing the toy part of it? Because the next question that we have from Paulette, I'm gonna bring that up on the screen, is how did he get the prototype made, considering the costs involved? Um, so yeah, let's talk about like when and how you got that developed.
When did you start the toy part? Sure. So the toy port started in 2020. Like most of us, you know, were kind of abruptly stopped 'cause of the pandemic. Mm-hmm. And I was in travel business and obviously travel died and I was like, let me utilize this opportunity that's been like scratching at the back of my head.
Like I said, I started this 10 years ago. Yeah. And at this point it's been years since I've picked it up again and I'd always keep thinking like, I should start it again. I should do something. I should, let me look at the prices again. Maybe they're not expensive. Wrong. Yeah. It was actually more. But I was like, let's try it.
Like whatever, let me at least do one. So I chose, I, I, oh, I discovered Scott Hensley, who I, I talked about in a pitch Uhhuh, and he's the sculptor behind Ninja Turtles. Uh, he did like all the bad guys. He did, you know, star Trek, um, exo Squad, like practically street sharks, like so many toys that I literally grew up with.
And. And when I discovered him, like he's perfect, like it's already nostalgia, it's already nineties based. I wanted it to be hand sculpted and to quickly also answer. I did attempt in the past and I made a lot of expensive mistakes, hiring the wrong freelancers, going a different route, not receiving my product after paying for it.
Like there's a lot of trials and tribulations that like you do in the TCA coach. Like, wait, say that last part again. You broke up After trials and tribulations. Or that you, you clearly state this in the TCA a, like the do nots, the top 10 do nots. I was basically like, check Did it check? Did it check? Did it wait?
Really? Oh my gosh. Yeah, because obviously you get excited, you want to create something, and again, without guidelines, you know how you just, you just follow the wrong pieces. So yeah. Sorry, I'm long-winded, but 2020 comes, no, it's. I find Scott and we settle on a prize. It was expensive, and I decided to do one figure.
That process takes a couple weeks, months, maybe, and I received that figure like, ah, I gotta do another one. That was such an amazing answer, to have it in your hands, to have it come to life, you know? Yeah. So, yeah, to answer is like, what made me decide is. Since I already had the animations, I already did the wax facts, I already did the comic book.
I did all these things besides actually attempt to make the toys. It was to me just let me try to go fully out and actually make a toy and follow the procedures. So I Google and research around prototypes. I wanna talk a little bit about the cost of those prototypes though, because. People listening might be like, oh, but seriously, like how did you fund it?
And I wanna do this from the perspective of someone who also started their own business. This the toy coach, but also prior to this, customized me. And when I started my product-based business, which was customized me. I worked full time and I very intentionally set aside a budget of money every month so that I could invest that into my business.
And then when I did the Toy Coach, it was a budget of money that I set aside. And once I had a certain amount, I was like, okay, I can do this. Is that how you managed to ca to afford your prototypes? Or did you do grants? Did you do any Kickstarters or anything like that? Um, since I went, I have multiple answers to that of course, because the first one was strictly like it was 2020.
I don't know if you remember around that time, like cryptocurrency and all this other crap was happening. Yeah. And I took crypto and it gave me a little bit of extra money, so that was like a lucky strike. The, I wanted to, but. Everything else I funded previously to that. Yeah, the, the wax pack paper products would still cost a lot of money to do.
That was all, you know, putting away money and just like, okay, if I'm gonna make the initial step, let me just try it. Okay, it's $800 here. Okay, $1,200 there. Like, it adds of very quickly and it was very overwhelming. And again, without the guidelines, I kind of kept on spending money and wasting money. Hmm.
But truthfully, Even when I made all 10, eventually I got smarter, I got better, I found better prices. I understood more ways to save money in the long run. But ultimately I did spend a, a very pretty penny on creating all these prototypes. There's kind of no way of all, but I did 10 not one. Give us some tips around that.
What if you can remember three tips of how you learned to save money from prototype one to prototype 10. Yeah. I wanna preface too that we live right now in a day and age where like anything is possible and there's so many cool tools that you can do, whether it's building your own website or coding or like anything like that.
Like you could take the power in your own hands as well as find cheap, affordable freelancers outside of the United States. So one of the first things I used was like freelancer.com. This was before fiverr. fiverr.com is as well. You know, like, yeah. But this is a caveat too, like as you warned in your, your courses, like sometimes you find the wrong freelancer and it kind of wastes more money.
You have to do your due diligence and like look at prior examples. Make sure that they really actually know what they're doing, see if they deliver, they're overpromising. And you know, the virtue is always like, if it's too good to be true, it's usually because it's not gonna happen. That's not true. I had a team that, you know, promised me to make all 10 for $800.
What this was like, Which is insane. Like, let's just be realistic. And they handed 10 products at the end, like 10 models. They were not 30 printable, they were not toys, they were not nothing. But that was like a waste of dollars. Of course I was just anxious to make. But um, so to save money, I mean, honestly try to scrap together.
Like what are you naturally good at? Like for me, video comes into my wheelhouse of power, like, I know video and I know I can create something. I can create something that conveys, maybe I can use it to barter, you know, people need video. Maybe. Like I, I, honestly, I'm a hustler, so I try to work my way around every situation to avoid spending so much money.
So I offered barter situations at the time I offered, you know, um, or just saving or doing extra freelance work on the side so I could pay for it. Like, yep, there's. Like, I'm not lying. Like there's so many different opportunities. So even if you see one path and it's very expensive, like just keep searching, keep utilize Fiverr, utilize freelancers, utilize different community networks.
There's always someone willing to do it for cheap or free, or like there's partnerships you can come up with. Mm-hmm. Like that's what I'll, I, I honestly can say, just try everything. As soon as Brandon gets his. Um, is inventory. We've been talking about a partnership swap on our end too, like video for sales we're, we've been talking.
Exactly. So, you know, there is always an opportunity. Um, I I, I really thank you so much for sharing that. And, and the, the other tip that I know I, I've mentioned in T C A is, well, one in T C A I do have a, uh, kind of a breakdown of what these things normally cost. So you can compare. Mm-hmm. And then, but then I also always say like, get three prices, like get prices from three people.
So you can kind of gauge like, all right, if this person's done this before and this person's done this before and they're charging this much, maybe this person charging $800 for 10 figures is out of their mind. You know, there are people that just say yes to get the quick money, you know? Um, and I want to touch on that again too.
Yeah. Because I'll be, I'll be, uh, you know, Transparent. One of my prototypes costs $5,000 a alone. Wow. Just for one character. Then another cap, the three D model. Um, or the, I won't even go into, yeah, because some are hand sculpted and some are three D modeled. There's, there's a mixture in prices and the timeframes and the technology allows, but once $5,000 a loan, uhhuh, the other one could be, uh, one is like, I think I only spend around $800.
Oh, okay. And the quality. Everything, and that was digital, but there's like so many things. But also because of the pandemic, $5,000 is the initial, let's say. People, also freelancers that they're artists themselves, they're willing to negotiate, especially if you're trying to do more than one. And ah, I see.
Also they're looking for work too. Like there's, as is, I was, I did get three prices. I always try to just find the, the best solution. Mm-hmm. But, Again, if it's too good to be true, then just avoid, avoid that one. That point about freelancers offering a deal when you do multiple is a great point. Even me as my own service provider, when you have to choose between when it's one client giving you multiple projects, you're more likely to say, yeah, I'll give you a break, because if I don't, I have to learn and onboard a whole new client.
So it's like sometimes it's like it's actually easier if we develop. Another thing together. 'cause I understand you and I know what you're looking for. I know the vibe of the character, whereas if I get a new client, it's kind of starting over and sometimes don't you think in the twin industry it's also if they really just wanna work on your project, they're like, all right, I'll give you a break percent.
I'll give you a break because this is really cool that that energy of wanting to work on a project. Yeah. From a buyer's perspective, like let's say I have three quotes. Yeah. If I have. Really expensive one that's just kind of cheap. And the one in the middle that's kind of higher, but still relatively affordable.
If the one in the middle's excited about it, I'm gonna pay that extra dollar. Or even if it's the higher, I'm gonna pay that extra dollar, because they're genuinely taking the excitement. They're, they're, oh, I could do this. I could, like, I see hiring off. And then to me, that's a guarantee to be a better output.
You know, like versus taking someone like, yeah, this is what I charge. Here's, here's the, uh, here's this, here's my invoice. Like, Because you can, can see it sometimes in the work. If, if it says something as hands-on as a hand sculpt, you can kind of sometimes kind of see it, the the passionate one behind it.
Yeah, absolutely. And that was what was cool is that that's exactly what did happen. I, I chose two different sculptors kind of going simultaneously, Uhhuh, um, with Scott, I saw his excitement. He's been doing this for years, you know, and I saw in the background, Pringles out and like different chips and he would create like weapons out of the paperclips and other things and like mm-hmm.
We, I saw his brain going off with the imagination, just working on like, how could this be a cool. The same way on the digital end. Like I saw him light up with certain characters and it was like, that's the energy you kind of wanna stay in when you're creating something fun. Oh my gosh, I just realized that that's a top of a coffee cup.
That's so brilliant. It's so funny. Um, okay, let me go quickly into a few other things. Um, Uh, I have so many things are, I don't know if we can talk about this. Where can you buy your, this line? Nine to five Warriors right now? Is it currently available for retail sale? Anywhere I. Yeah, so I initially launched a presale for all 10 at one, and it was the kind of thing you don't want to do.
Mm-hmm. Like you wanna start with one and like kind of opened up. But I was ambitious and I was like, not many people have video. Maybe I can, and you hadn't taken T C A yet. And then, so we know the story, but so only four are gonna move through production right now. Only Say that again, you broke up. Only four will be moving through to a production.
Okay. So those four reorder through big bad toy store. And that was another gamble I took was like, you can go the Kickstarter route. And again, being I. Kind of doing this for a little bit. Like, I know the benefits of going to Kickstarter out is like a, you get the majority of the money, but the caveat is you're gonna get a shipment from China eventually, a really large shipment from China, a pallet, uh, you're gonna need to put that pallet somewhere where, so that's warehouse space.
You're gonna break, you're gonna have to have packaging. You're have to break those down. That's, that's man hours. It's stuff that, like, I just knew, I didn't wanna take away from a, my, my main job or things I just didn't want to do. Like, I'm not gonna sit there. I'll probably make a mistake. I'm dyslexic.
I'll send it to the wrong place. Yeah, yeah, yeah. I too partner with a retail, um, like big bat toy store. I figured I can leverage their email, um, campaign and their audience reach. They're well known within the toy industry. They obviously have a factory. They, I mean warehouse, they obviously know how to handle packages.
They know how to like ship it out and they can handle everything. What that meant is a smaller. Amount of money that actually goes towards me, like they're buying it at home directly a wholesale price. Mm-hmm. So, yeah, that was, I don't wanna say another mistake, but I probably will go the Kickstarter route for the remaining six.
'cause I still wanna make the, the, the remaining six. Yes. And like the consistency, like everyone keeps DMing me, Hey, when's, when are they gonna be available? When's the Kickstarter? When's this like, so I know that the demand is there, but I want to still just get these four out to show. That I can actually deliver on my word, you know?
And plus I wanna make the damn toys already. These are the four, right? Right here, these four. Are these the ones? Uh, so two good guys and two bad guys. The, the leaders of each and you know, like the sidekicks. Awesome. Love that. Okay, so when do you have a plan for your kickstart or when's it going out? Um, right now my focus is just getting to production.
So I just got the paint masters yesterday enough. Um, I'm gonna send those off to China. Um, then start tooling. Tooling's probably gonna take, you know, 45 days to Yeah. Yeah. X amount of time, then it starts the production process. So I'm praying, you know, before just November or even October, I can, I can actually have these done, but we'll see.
It's, it's everything's reliable on China. I do wanna hail you for the focus, 'cause I mean obviously even myself and I've definitely seen some TCAs want to do everything at once, like, Want to have a book and wanna develop a show and pitch it and want to have the product and, and, and sell it to retail and to sell it to consumers and wanna do all the things at one time.
Um, but I really admire the fact that you're able to focus and say, okay, I have these retail sales. I'm gonna focus on getting that done, and then we'll make a plan for Kickstarter and not overdo, overstretching yourself to make sure you can deliver high quality. Yeah, and I, it's always kind of been like that.
Yes, I've jumped around, but. Time and like, it's just, that's my personality too. But even when I first started, I focused just on the animation. Mm-hmm. I wanted some to convey how they were made. You know, I created a, a 62nd animated show that doesn't exist yet. The, the show opened basically, so a catchy theme song show how they were, made some action shots.
And I focused on that. I said, let me get that through the line, because to me that's important when I'm gonna actually go to, Um, producing it, which was the next thing was to produce the wax packs to trading carts. Another element to expand upon the story. I wanna, um, then the comic book to expand upon the story yet again and adding to Paulette's question, which I pulled up here asking, are you gonna manufacture or are you gonna license?
Clearly you're manufacturing, mag manufacturing the toys, but would you like to license the show? I'm guessing I'm very open to everything. Like honestly, it's one of those things that like the bright opportunity that will present itself. Um, Thanks to your course, I actually learned a lot more, like I knew I was asking for things in the universe, like, I wanna be able to do this.
And you start seeing like, oh, that's actually a very small percentage. Like you, you people don't really realize like, okay, you're selling to, as you put it, like you're four to 5% of a sale. Mm-hmm. To wholesale. Mm-hmm. Factor this amount, 50%. And the retailers making this percent like it's. You're like trickling down, but it's never been about money.
It's like just getting the idea out. Yeah, because like my mission is out there, like the story is out there. Hopefully it's invoking and hopefully it is the catalyst to the next generation of Saturday morning cartoons as a, I started this saying it's like our generation had that luxury of so many different shows, and I truly believe that.
The toy industry is in a state that it currently is because no one's taking the risk and investment and creating new ips. Like we keep doubling because again, the, when you really think about like the, in, in my pitch, I say one out of four, every adults are the, are contributing to the sales of toys. One, $9 billion, 9 billion.
Yeah. Asking why? Like that's because the marketing and stories and everything was established over 20 years ago. And good story matters because the show ran and it was not Netflix back then, so it didn't just suck you in and series, after series after series, you had time to turn TV and play with your toy.
From that point on, you took what you saw on TV characters and storylines, but you created your whole new ones, and that's what resonated. And that's what keeps them buying it today. That's what kept me, that's what created that spark when I picked up the toy in the toy shop. So if toy companies really pay attention to that and stop trying to go on like a fad or an uh, a, something like a widget, some sort of magical thing or an app pairing device and things that, you know, are just passive, like focus on story because everything's about story.
Pitch itself was a story. Well hold on. Now I've got a ho I'm pulling down Ken's fo uh, question because now what you're asking leads it into Yasmine's question. She wants to ask how did it go with Hasbro? So I got a follow up and they said since his department was, I believe it was like, what toys? Yeah.
And he wanted to pass me entertainment. Yeah. I got the email to be passed entertainment and then it like fizzled away. And then I got an email from the entertainment department saying that someone's in changing head, head positions, you know? Oh. Clearly a change in infrastructure or whatnot. Like the guy that I pitched to.
Yes. Did Mark ask Entertainment? But yeah, mark. Yeah. But unfortunately then that person got changed out and. I should maybe follow up, like those are one of those things. Oh. But yeah, I was literally about to yell at you. Oh, no. It's my fault. Absolutely not. Watch, watch somebody from Hasbro watches this video and they're like, wow, that's helpful.
He just, he just, he just dropped us. He didn't even, I, I would recommend following up with Mark and saying, Hey, I know there were a few changes in entertainment. I still really believe in this line. I know you were really excited about it. Is there someone new you could put me in touch with so that I can pitch this to them?
Correct. See, let me chat G B T then real quick. I know. I'll do you she G B T day. I just told you what to say. Okay, so this goes back to the. The caveat of this entrepreneur mindset, as you said, like, yeah, you kind of, and then you have this, you know, impostor syndrome. That's why I, you don't have to tell me.
So that's something I definitely like the biggest struggle is that like, cast aside any manufacturing issues or team issues, freelancing, money wasting, like the biggest thing is imposter syndrome, uhhuh. And that is, Words every day, like, oh, it is actually really good watching the pitch. Well, everybody, yeah, watching the bitch like this should be on TV right now.
Everybody in the comments is like, what? All right. We have a few more questions. I'm gonna put one up from Ken. Ken wants to know, do you have a following for your toys or for your brand? Yes, sorry. Uh, I slowly build it on Instagram. Um, as Zel and I were just talking about Instagram, I have a catch 22 with social media, like mm-hmm.
And coming from the. Like if you're investing so much into social media, like there's something that you just don't own, you don't own it algorithm very quickly, and then your content dries up. What I found is that as soon as I started investing, you know, $500 you post, of course it engages, and I got massive amounts of followers.
I got great comments as soon as I stopped paying the engagement fell through. Yep. Like just found a, like, I'm not gonna keep spending money, which is very expensive. I spent like $2,000 in marketing a alone, which then I'm like, that's not that much compared or how much a company, but I'm like, that's $2,000 I could put towards a product or put towards another prototype or comic versus something on an artist, something else.
So the following is there. It's scattered, you know, TikTok, Facebook groups, all that stuff. Thankfully. I did my due diligence of launching a while ago and embedding myself in the com, the toy community, which at the time was a lot of art toys. Mm-hmm. And definitely toys that were just literally created by artists.
They didn't, they were the vinyl community, et cetera. So my following is within there, and I do, well, anytime I do post on Reddit, let's say like the, I see the post and engagement and that keeps me going. But yeah, I don't know what a significant amount of following is. I remember you even. You might have said that in the TCA or something in, in the past.
It was like, yeah, people with hundreds of thousands of followers still not monetizing. Still, no, it's still not enough for an ip, you know, like it's still sometimes. Yeah. Yeah. I have, it's hard to hear that. Mm-hmm. I've, I've shopped ips for licensing that had like hundreds of thousands of followers and still they're like, nah, it, it's timing also though, because if it's like too old, if it's not really trending right now, licensing is so trend driven, like, so Yeah.
And I would say, um, if you're not gathering emails from those, Those, those followers of yours, you should, I would invest money in retargeting ads that lead them to a landing page to sign up for the next drop of characters that are gonna be available to sale for sale so that you can own those contacts, get email, get phone number so you can text and email.
Um, I would definitely use the money to collect what you already should own, and you're totally right, like a hundred percent. It's not, it's not safe to build a business on Instagram. The past couple months, I really didn't use Instagram as much. Um, and I'm really trying to move away from like relying on that platform for visibility and instead like building the email list, building the podcast.
But like you gotta take people Yeah. Away from the platforms you don't own essentially a hundred percent. And I, that is something that like I do and I just need to focus harder on doing. So yeah, it's. It's easy and it's, it is time. It's not only time consuming, it just costs money as you're, it does cost money and all this stuff.
It's like right now I'm still trying to pay for the production. Like, yeah, I raised a good amount, but I still have to pay out of pocket and yeah. Uh, the beautiful thing is, is that like right now, like again with the focus, I want to focus on getting them through the finish line because I think once they're in people's hands, then I get.
You know, the, uh, natural marketing being done, you know, like people are gonna do unboxings or reviews or just like, you know, yeah. Hopefully fan bases. I, I've already established those like diehards that I get dms like, Hey, what's going on? Like, this is a new carrier. Those people hopefully will be my cha champions and champion the brand.
I'm just trying to get to that point. You've got, well you've got a lot of fans here. This is what people are saying about your video. Awesome. You know, we're seeing, um, that was five star, uh, you know, thank you. Uh, but we do have another question. Oh, and wow, you put a lot of work into your brand, you know, people are loving the video.
Thank you. Thank you. Um, and if you guys are watching live and you have more questions, I think we have a little bit more time, so toss them in. Now, the last big question I have here is from Scott. He asked, was there, were there any significant design changes or alterations as you went from preliminary design to sculpt to prototype?
And were you open to things changing? Yeah, every, every single time I work with a new artist and a different medium. So meeting like two D to animation from, uh, two D. Three D image to a three dm. Like every single time shifting from an artist or, or a medium, it's always a design iteration. Like there's always something that comes up, like for instance, major, uh, like Arm wasn't long enough to bypass his thigh because the bow, like it's little things like that or even just.
Oh, Scotty's beard was just a little too long, so it interrupted with the, the tape thing, or this is a different expression that we could try because it actually conveys, you know, oh, interesting. Like, how do you make a toy out of a can? And his facial expression is his whole thing and the, the nuts inside are the, you know, the wow factor, I guess.
And it was one of those characters that was the biggest challenge of making, how do you make a toy out of a can, but that. Because we did the work and the due diligence and the thinking behind it, the expression all stuff, he became a popular character when I, I personally was like, he's the last character I'm gonna do.
Like, I, I wasn't even like, I don't wanna say interested in making a toy, I just didn't know how to make a toy. So that, that was a really cool experience to see, you know, artists' interpretations, me learning, and then my interpretations once I had a physical thing and me being the creator, like, okay, I think this expression can work because this leads to his personality, et cetera.
And who did like these? Like you have a whole commercial, do you have episodes done? No, not episodes. Those are just a commercial technically, like I have a Bible just in case people ask for a pitch. There's things I have, you know, like Case, the comic case, like yeah. Are these full? How many comic stories do you have done?
I have one that's published and a couple that are written, but. I want to get the first one out and see how that does before you better follow up with Hasbro. I'm trying. Okay. Hey, mark. I mean, yeah, I mean, yeah. Okay. Well, I mean, I'm, I'm sorry. I'm speechless at how I, I mean, I knew it, I mean, I've seen it before, obviously, but seeing it again is just this big refresh reminder that of how incredible you are and how much you've done with this brand.
Okay. Um, so in hindsight, what I wanna add, Uhhuh is. Now learning from that, and again, going through the course and listening to different podcasts is at the end of the day, it's like a toy company is going to be worried about one thing, how to move that product off a shelf. Mm-hmm. And I really wanted to drill that down in the pitch, like in hindsight now looking, I kind of wanna drill that in more and focus on about like story like people need to take.
Invest the chance in creating story right now. 'cause that's what it's gonna like, build that connection. So, and that's what pushes out those toys today, still to those adults that are brainwashed from nine, uh, 20 years ago. You know, as I talked about, um, how licensing is such a time-based thing. Since you've pitched more and more toy companies have leaned into wanting to be entertainment companies, now they have an outright set.
It, it's kind of an analysis that everyone in the industry is making based on the, the, the positions that seem to be getting laid off, and then the positions that seem to be getting added to most toy companies as well as things like, yeah. Barbie movie. I think there's a Rubik's Cube movie coming out. Um, I know Hasbro has a movie, I can't remember they, but the, the Hot Wheels TV show.
More and more toy companies are looking at a way to turn their brands into ipss. So I think that is a great opportunity for someone who has developed a full brand with a solid story that makes sense and is interesting and design the toys with it. I mean it, you know, for a company looking for something new, this seems like a no brainer.
Which is, it's funny, like, like I said, my business has been in video for years. Hmm. And business partner, I've been saying this for years. Every company moving forward is gonna turn into a media company. Yeah. And you look in. Red Bull, like Red Bull was kind of a pioneer of this. Like they sell, I mean energy drinks, but at the end of the day they have like a Red Bull channel, dirt bikes, skydiving, all these things.
They're jumping off planes and like there's so much content behind that because it fuels the brand. It's more commercials, basically it's real estate, like it's content that's just being generated. Then people are tagging themselves in Red Bull. It becomes a a movement. So to go back, like Hasbro, I did listen to podcasts as well as Mattel.
They were both. Transitioning into moving their company into more of a, a content driven. They wanted specifically, they said like, I want to do what Disney Plus or Disney's done with the Star Wars franchise, or Disney's done with the Marvel franchise. Where did you hear that? What show? Um, it was a podcast with HRA about most, one of those like entrepreneur podcasts about like, but he specifically said he's gonna move towards content and.
That's why Transformers came out and that's what like it's been out, but like they're tying in G GI Joe and all these things. Like that's the smartest thing to do because you can make billions on toys, but you can also make billions just on IP making the movies, the TV shows like. In a perfect world, I need to do a media article.
Remind me too. Mm-hmm. The streaming networks and the toys companies need to come together like a Netflix. Yes, yes. Oh my gosh, yes. And that's what I would love to pitch is that like, listen guys, you have this freaking amazing service called Netflix that pushes out content. Everything they push out, that's supposedly number one on the week.
Instantly, yeah. Is clearly gonna get high. Tie that with a toy and you got a a million, multi-billion dollar success, you know. How do you afford to make all these videos though? Like the, like the, like where? Well, that's me. That's just me doing it. When I have, oh wait, did you record all these? Film it and I edit it.
You film all these? Yeah, yeah, yeah. And the lighting, the light is so good. Thankfully my buddy does the lighting, so a lot
lighting, thankfully is again, Is, I think you have a podcast, literally, or a module too, like step into your own power. Like what can you do really well? Yeah. Mm-hmm. And double it into toys. So this is what I, this is what I can honestly do. And obviously toys need content. That's what I was listening to.
Yeah. And I think I also have a podcast episode somewhere about it too. Like the puzzle of you find what you're great at, combine the things you love with that to build what company or brand you should create. Oh wow. I mean, congratulations. I mean, I know you haven't achieved what you wanna achieve yet, but to everybody here.
No. Now I'm feeling successful. I'm like, Hey, you know what? Like, like I'm pretty good. I'm doing, I'm doing it. I'm doing it. Well, thank you as well. Yeah. You're doing it. It's really for you. Forget, 'cause you're like waiting for the milestone of it for me. Have that vision of someone, like a little kid picking it up in a toy aisle, you know, until I'm there, it's not done, but I'm like, no, it's actually making amazing progress.
Yeah. The journey, honestly, I think that I'm, I don't, I, I can't see the future, but I do believe if you had this product ready to be at a specialty show, I. There a lot of people would be drawn to it and you might get a few orders, which I feel then you'll be on the shelf and you'll have that feeling of like, oh my gosh, I did it.
You know, it's done. Um, and I just as we close, Erin had one comment for you. I want you to see it. She said she feels you as someone trying to promote their own IP without paying Facebook for ads. It's rough out here. No one sees my stuff. It's true. Honestly. Community, community, community. Like see again, community.
When I was talking about bartering, it's just networking. Is everyone's, we should have like a, we should have like a barter Wednesday on like every month or something in the group where we all post what we're good at and what we need help with. That we could just barter. But dude, there's so many things like that that happen, like locally, that like a little popups that you could see how become successful 'cause oh, No matter what you're like, like I'm telling you, the clients that I work with, these are billion dollar, I mean million dollar companies and stuff like that.
They're always struggling with the same thing on Instagram. Everyone's playing on it. Like there's not a, there's, there's no need to for everyone to be on the same space. So you have to kind of create your own space, and that looks smaller. That looks more like gorilla warfare. That's getting clever with it.
That's like for, for instance, like you just did the um, trade show at Astra and you had like really great takeaways. That is the style. I would do it too. Create little takeaways, hoodie bags. Like for me, hold on. You're, you just got really far away and really quiet. Can you come closer? I'm sorry. Hello?
Hello. Come louder and closer. Create like, perfect. Can you hear me? Yeah. Yeah. All right, perfect. So basically like create. Experiences, create things that are takeaways, create things that will help hopefully, that someone gets it, they want to take a photo of it, that they wanna share it on their social media take, do whatever it means possible.
Just really think outside the box, because if you only are thinking about social media in the next post, like. That's where I was. And the lack of feedback, whether it's a like or a share like that gets to you, you think it's not good enough Cetera, you think it's you? Yeah. Things that, like, that's just, I'm gonna share what you're talking about.
My showcase. Yeah. As an example. And ignore my messy, um, desktop. But yeah. You know, this is a good point, and thank you for saying that because part of me, I, we were talking beforehand and I was like, I don't know, like, is is an event like this, Valuable. Like, is this something I should be spending my time and money on?
Because it's not like, it's not a profit driver, but if we looked at Instagram and Facebook like that, we would never, we never look at Instagram. We, we will spend all day on it and we'll be like, it's fine. It, it's fine. It, it's getting likes. But you're right. Something like this that brings people together in a small, intimate way, but also creates, Uh, like a photo booth opportunity or a a, an Instagram, honestly, opportunity for people to take photos and feel fun and cool in that is how you create that sense of community and that interest in your brand.
Yeah, and one of the things too is like, what's cool is like, My mission, like I said, is to create that, uh, the, the imagination, let people spark. It's already happening too. I get dms of people creating their own characters. There's really, and like this dude and there's sketches and they're like, it's just, I'm like, yes, I'm doing it like something's working, whatever I'm doing, and it's making sure that I appreciate those moments.
I'm saying this out loud so I can like register my own stuff. Yeah. Appreciate those moments. It's actually happening. It's not like I have to wait for the toy to be out there already. It's not out there. No one's touched it, but there it's already invoking that energy that I put out there. Yeah. I can't wait for the TV show.
This looks like something I would've watched with my dad. Yeah. This feels like Christmas comments are like, just like that. Oh my God. And like, yes, I'm doing, you're doing great. You're really doing great. As soon as your toys, um, thank you. Are out. Actually, as soon as you have the production approved, maybe we should.
Get you out of press release, go back to module seven and get that press release, um, out. I'm sure the toy book would be all over the floor about it. Um, my last question for you is what toy or game blew your mind as a kid? Out of all the questions, it's almost like the hardest one for me. Everyone says that.
'cause I still, because. Our generation is so lucky. Like I could think about a million, like Christy, like creepy crawlers, Tamagotchis and Nintendo itself. Like there's so many cool things that we played with. Yeah. And like, I mean, I, I already said the ninja shows was a big impact in my life, so I'll lean towards things like maybe that were forgotten, like creepy crawlers.
I just remember good memories with that of like, Being in room, making little creations and waiting for the light bulb died up and somehow burning yourself on it. Like, those are the silly things. Like that's to me is again, kind of what's missing in today. Like there was such creative toys back then that is just like, let's see what wear happens.
Let's, there was no data. They're not waiting for Instagram trends and all this other stuff. Like who would've said this would've been a hit? People just took chances and it got made, and if it had the good intentions, it was a cool toy. Then obviously it stuck. Yeah, go back to that creepy crawlers. I love it.
Creepy crawlers. Uhhuh. You made me feel so basic with my Polly Pocket answer, but yeah. Creepy crawlers. No, but mighty max for the boys too. That was such a cool one. Too Mighty max. Yeah, honestly. Oh man. I had like, I, I literally had to go to my room, which is like, Full of all the toys, like which one was the most memorable.
Oh, that's awesome. I'm glad I gave you some time to think about it. Well, Brendan, thank you so much. Is there anything else you wanna share before I let you go? Even if it's just how to buy nine to five Warriors or if it's any other tips you wanna share. Um, since this was about pitching IP. Story, story, story.
Even if your toy doesn't necessarily have a to a story and it's an experience, pitch the story of how you came up with it and pitch the, the story of how you would feel or experience that toy. Like again, watching my pitch, it's a story. It's not like target demographic. Next slide. You know? Yeah.
Production slide. This is how you'd like, this is where I'm at. Like everything was just a progression and a natural flow, and. Because I, trust me, I, I've looked a million times. That's how I discovered you, Uhhuh of Googling, pitched a toy and I found your site and all that stuff. Like there's, you're gonna find a million different answers.
Just like anything, it's just like, what's the right way? Just tell a good story and no matter what, You'll be fine. I support that. If you're in my email list, you know, all I do is tell stories all day. Like I'm like, so today I went to Mexico, and then at the end it's like, that's how you develop a toy idea.
Like when did she combine a toy idea with Mexico? How did she do that? Yeah, that's me. That's how I tell a story. No, this was great. And actually, I'm sorry, I have to ask you one more piece of advice. Do you have any resource for somebody that is struggling to, or they, maybe they don't even know they're struggling.
Some like a resource that tells people what is a good story. Do you have you, I mean I know you learned this 'cause you're in video editing, but there must be a book or a site that you like reference when you're like, is this story told? Right. I think this is what I'm gonna hammer it in on. Especially in the story world, there's ways to write a a script.
There's ways to write a story of three act structure. This don't introduce too many characters at once. What's three act structure? What? Okay, but that's what I'm saying. Just ignore all of that because at the end of the day, like everyone's got an opinion and it, what makes a good story is it, does it light you up?
Uhhuh, every time you tell it light, you does it light you up and then your light is gonna. The next person, they're gonna get lit up, they're gonna remember whatever bit of it that lit them up, they're gonna retell it, hopefully, you know? So yeah, there's a million resources. There's a book literally called Story that tells you how to dive into character development, all these things.
I read it, I took some takeaways, but the things that matter the most is, is it a good story? You'll light up and then you'll feel passionate about making it passion's everything. Just like a toy. Like you want a toy because you think it's gonna be a hit, and you have no emotion just because it lights up and it uses a thing, like it's gonna fail because there's no core connection to it from you.
Yeah. So how's the next person, you know? Oh, thank you so much, Brandon. Uh, toy people. This. Thank you. Was an incredible conversation. Brandon Brasswell, the creator, founder. Uh, what video editor. Toy designer. I mean toy or toy lead. Lead toy designer. Right? 'cause you had help, right? You had your sculptors working with you.
Um, but yeah, for nine to, to five Warriors. Go ahead. I just learned how to sculpt. I'm so proud of myself. Oh, excuse me now. Toy designer. This is Brandon Braswell. Now, that's one more thing. Go on YouTube and learn. Man. I, I honestly stopped myself so much because I thought it was hard. I got an I three D sculpt downloaded.
Yeah, no bad sculpt for 15 bucks. No Mad sculpt. Yes. I'm gonna hammer down this. Do this right now. I'm gonna download it right now. Use your AI generation, put your ideas out, get a reference point, and then just play on an iPad. And I guarantee you there's like a YouTube thing that I watched. So it was like three hours long granted, but after three hours, I became a master.
I felt what? Okay, you gotta share that link. I'm excited and I'll put it in the show notes for this episode. Yeah. Um, everybody who's watching on YouTube, you got it first. You know, everybody else to the podcast is gonna have to wait. So subscribe to the channel and basically the, the summarize, I mean, we don't even have to summarize the episode 'cause Brandon did it so beautifully, but story, that is the summary of the episode.
Yes. So your, your job today, if you're listening to this podcast, To download Nomad Sculpt. No, I'm kidding. No, it's is to, is to work on the story behind your toy brand or your IP brand that you're working on. And maybe say it again to yourself and say, am I really lit up about this? Does this really excite me?
And if it doesn't, you know, don't feel free. Feel free to change it. Don't be afraid to change things. Thank you, Brandon. It was a pleasure interviewing you. Thank you for having me. This is exciting. Awesome. I'm gonna go over, apply to the Hasbro and yeah, write other emails, get it done. Okay. Take care. Thank you.
Have a good one.
Well there, you have it toy people. My interview with Brandon Braswell. Now, if you're just listening to this episode and you wish there was some visual to go along with it. Well, you are in luck. There is my friend head over to youtube.com/the toy coach and search in our podcast. Playlist. There's an entire playlist for this podcast. Where you can find the full video of the episode you just listened to. So make sure to check that out. Also, if you want to grab any of the links mentioned in this episode,
head over to the toy. coach.com forward slash 1 8 3. And of course, I want you to support nine to five warriors. You can go to nine to five warriors.com or go to the big, bad toys store and search for nine to five warriors. Purchase this product let's support our fellow toy people who are taking chances and developing products that they know people want, and they know people will love. We've got to support each other out here.
Before I wrap up, I've got to ask you if you're listening to this podcast, you love this podcast. You haven't led and you haven't yet left a review. What are you waiting for? Your reviews? Keep me motivated to keep coming back week after week, but more importantly, they help this podcast reach other people like you. So please, wherever you're listening to this podcast, go over and leave that review. As always, thank you so much for spending this time with me today. I know your time is valuable and that there are a ton of podcasts out there. So it truly means the world to me that you tune into this one until next week.
I'll see you later. Toy 📍 people.
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