In this episode, we talk with Dr. Zabina Bhasin, a child psychiatrist and founder of In KidZ, who has brought diversity and inclusivity to the forefront of the toy industry. Dr. Zee shares her journey from mental health specialist to toy industry insider, discussing her experiences as an entrepreneur and her strategies for staying true to her mission. She provides insight into her efforts to educate children about different cultures and create a sense of belonging for all. With two toy industry award nominations, Dr. Zee's work is not only recognized but celebrated. This episode also touches on Dr. Zee's childhood and the game that sparked her love for toys. Her advice for budding entrepreneurs is insightful, rooted in her own humble beginnings.

Calling all game people! In this week’s episode, we delve into the captivating world of game development with Christian Castro, Director of Product Development at Relatable. Christian's conversation highlights the story behind "Search Party Chaos at the Park," a first-of-its-kind 3D board game that's been nominated for the prestigious Toy of the Year Award. 

The game, a family-friendly cooperative experience, introduces a unique blend of storytelling, search-and-find gameplay, and stunning three-dimensional pop-up structures. As we explore the development process from ideation to TOTY nomination, Christian unveils the challenges faced, the creative collaborations undertaken, and the milestones achieved. The undertaking of this complex project was well worth it in Christian’s eyes, as the result was a game-changing (hopefully award winning) board game experience that bridges the gap between flat board games and immersive three-dimensional play.

If you plan to submit your own game for a TOTY nomination, this is an episode you should dive right into. We kick off with an overview about the award itself, and share where you can find more information on how to apply. Our guest provides insights on what it takes to actually BE nominated, encouraging you to push the envelope on your next toy or game creation to snag a future TOTY nomination for yourself!

If you're feeling frustrated and discouraged because your games aren't resonating with fans and delivering the powerful and rewarding experiences you envisioned, then you are not alone! You may be investing countless hours in game development, pouring your creativity into every detail, but still not capturing the essence of the fandom. Instead of the desired result, you might be facing lukewarm reactions from players who fail to connect deeply with your games.

We are delighted to introduce Deirdre Cross, an esteemed veteran in the toy and game industry since 2007. Her impressive career began at Forrest-Pruzan Creative, where she swiftly moved up the ranks from production manager to an influential partner. Deirdre has actively participated in the creative development of over 500 products across varied game publishers, solidifying her presence in the industry. Now, she serves as the general manager of emerging brands for Funko, heading both Funko Games and Mondo. Her recent masterpiece, Disney Villainous The Game, won Game of the Year at the 2019 TOTY Awards.

In a world where game development meets fandom, Funko Games has mastered the art of creating immersive gameplay experiences. Join Deirdre Cross as she reveals their secret sauce: understanding the essence of a brand and collaborating with a passionate team.

If you're feeling frustrated and discouraged because your games aren't resonating with fans and delivering the powerful and rewarding experiences you envisioned, then you are not alone! You may be investing countless hours in game development, pouring your creativity into every detail, but still not capturing the essence of the fandom. Instead of the desired result, you might be facing lukewarm reactions from players who fail to connect deeply with your games.

We are delighted to introduce Deirdre Cross, an esteemed veteran in the toy and game industry since 2007. Her impressive career began at Forrest-Pruzan Creative, where she swiftly moved up the ranks from production manager to an influential partner. Deirdre has actively participated in the creative development of over 500 products across varied game publishers, solidifying her presence in the industry. Now, she serves as the general manager of emerging brands for Funko, heading both Funko Games and Mondo. Her recent masterpiece, Disney Villainous The Game, won Game of the Year at the 2019 TOTY Awards.

In a world where game development meets fandom, Funko Games has mastered the art of creating immersive gameplay experiences. Join Deirdre Cross as she reveals their secret sauce: understanding the essence of a brand and collaborating with a passionate team.

Long form episode description goes here.9 to 5 Warriors, and it's a nineties inspired toy line that aims to recapture the magic of the Saturday morning cartoon era. The founder o 9 to 5 Warriors, Brandon Braswell, is sharing his experience pitching a show idea and toy line at the TCA Virtual Pitch Event, we'll discuss what he's done with the brand so far, he'll share his pitch video, and share tips for making your best IP pitch yet. Have you ever dreamed of seeing your show idea turned into a hit animated series or action figure line by the iconic toy company, Hasbro? Well that’s a dream you share with the guest of today’s podcast episode, Brandon Braswell! Lucky for you, Brandon sat down with The Toy Coach to share his experience of building his toy brand and TV show, and ultimately pitching it to Hasbro at the TCA Virtual Pitch Event. 

Follow along Brandon's toy journey, including his early ideas, the mistakes he made along the way, and why he wishes he’d found Toy Creators Academy sooner! During this episode, The Toy Coach asks Brandon questions that YOU want to hear the answers to, including how he found funding to develop his first production run, how his show pitch was received, and how he built his following online. But that’s not all! You’ll also get to hear the exact tv show pitch that Brandon presented to Hasbro, featuring his brand 9 To 5 Warriors. If you’re a visual person, head over to youtube.com/thetoycoach to watch the entire pitch.