How much do you know about how the toy products that you make and play with get to you? Most likely, they were shipped to the city you bought them from, on boats in containers. In January of 2021, shipping container prices started to climb. By early spring they were double the standard pricing and today shipping container prices have been reported to have increased 4x what importers are used to paying to ship their products. In this episode you’ll learn the history of the shipping container, gain an understanding of pricing and functionality of them but most importantly we’re going to wrap this episode by building out an extensive Market Shift Mind Map around the shipping container crisis. Whether you’re new to the industry or an experienced toy professional this is a great exercise to appreciate the history of shipping and to think ahead for its future.

I absolutely love talking marketing. Both digital marketing, traditional PR, and earned media are the main ways you can create awareness for your business. Before you spend any money developing your toy idea, I want you to have a realistic plan to build awareness around your product before you launch it. Our guest today, Harold Chizick points out telltale signs of marketing agencies that are likely to give you a cookie cutter solution and gives straight forward advice on how important research is in digital marketing.

Getting publicity for your toy business can seem like a daunting task at first. Imposter syndrome is often the culprit preventing many toy entrepreneurs from getting their name and toy products a well-deserved spotlight. Having been featured on NBC’s Access Daily, interviewed by Marie Forleo, and Amy Porterfield, I have a few tricks up my sleeve to teach you about getting media coverage. by the end of today’s episode, you’ll have to tools you need to start highlighting and pitching your creative business to get major publicity.

Amy Porterfield is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Before building a multi-million-dollar digital course business, Amy worked with mega brands like Harley-Davidson and Peak Performance Coach, Tony Robbins, where she oversaw the content team and collaborated on ground-breaking online marketing campaigns.