If you’re wondering how to break into toys, just know this. There are MANY paths into the toy industry. Get ready to hear how a self-published author found herself as the VP at a major toy company leading Marketing and Emerging IP’s. Discover a path for creatives seeking for lucrative self-publishing options that allow you to keep upwards of 70% of profits instead of the typical 5% royalty. If you have ever had an idea for children’s book, then this is an excellent episode for you to dive into.

Do top toy companies really want to work with inventors? Today’s episode answers that question with a resounding YES! Our guest today is Zack Pentecost of ZURU Toys. If you don’t know the name ZURU, you most definitely know some of their smash hit toy brands. Inventor, if you’ve been feeling restless because you haven’t heard back from your latest pitch submission, this is the episode for you. Inventors, this episode is filled with nothing but love and appreciation for the way you think and create for the toy industry.

In today’s episode we have an illuminating conversation with PSi’s National Accounts Manager, Greg Watson. Greg shares what he believes is most important in game play, as well as the current perspective of distributors and retailers in retail. If you don’t know the retail lingo but you have a killer game idea, PSi may be your perfect toy biz match. Listen to this episode to learn more about working with a distributor in the toy and game industry.

Do you know the definition of toy photography? Well in this episode, Mitchel and The Toy Coach define toy photography as the creation of art using toys as a vehicle for storytelling. Mitchel Wu is known in the toy industry as an expert in creating impactful imagery that drives engagement and conversation. Mitchel comes on the show today and shares his personal journey leaving behind a job he didn’t love to find his passion in photographing toys as well as tips on how you can take better photos of your toys.