Joeydolls celebrates Asian heritage and culture by producing a high quality, and authentically representative toy line. Now available in 19 stores across the world, you may be surprised to know that this small toy business began during the COVID-19 Pandemic, and was funded by 1 powerhouse mom, Samantha Ong. The brand has won three awards for its effort towards creating more inclusivity and diversity during a period of Asian-hate, has just paired up with five new retailers to make its diverse, award-winning dolls more readily available to the public.

This year the concept of “diversifying your toy box” is at the forefront of everyone’s mind. And, as The Toy Coach, toy companies have been reaching out to me asking what they can do to rise to the occasion and diversify their product lines.

On December 16th, 2020 at 1 PM EST time, I joined Kit and Scott on NBC’s Access Daily with a holiday toy segment featuring toys from companies that are centered around inclusion.

Not only do these toys promote diverse play, thinking, and come from diverse entrepreneurs but they ALSO crush the four Toyetic Principles which are the rules to making products that kids love to play with.

If you already caught the segment, and you’re looking for links to BUY some of the amazing toy products, I covered then you’ve come to the right place. I’m going to share a summary of each toy covered and a link to you can shop, hopefully in time for the holidays.

I can remember, at the beginning of my career, I believed it when people told me that dolls of color just don’t sell as well as white, blonde dolls. I was told that covers and ads for toy lines had to have a certain ratio of white models to models of color, and I went with it. However, at a certain point, I had to examine my own thoughts and came to the conclusion that I was done supporting these ideals.