Should You Start A Doll Line? How This Photographer Started A Doll Business With Zero Experience In The Toy Industry
Joeydolls celebrates Asian heritage and culture by producing a high quality, and authentically representative toy line. Now available in 19 stores across the world, you may be surprised to know that this small toy business began during the COVID-19 Pandemic, and was funded by 1 powerhouse mom, Samantha Ong. The brand has won three awards for its effort towards creating more inclusivity and diversity during a period of Asian-hate, has just paired up with five new retailers to make its diverse, award-winning dolls more readily available to the public.
The Ultimate Guide to London Toy Fair 2024: Must-See Highlights
Check out this guide to see the latest themes and trends at London Toy Fair 2024. From nostalgia toys to kidult themes every toy person needs to read this ultimate guide.