In 2023, the global Toy Collectibles Market experienced substantial growth, being valued at $19.92 billion USD. Leading the market surge are The Lego Group, MGA Entertainment, FUNKO, Mattel, Jazwares, Hasbro, and Spin Master. So when an indie creator aims to tap into this competitive market, they’ve got to have a clear voice and vision that stands out from the crowd. Brandon Braswell found himself inspired to break into this market, and his journey started over 10 years ago with just a sketch and an idea. Brandon’s story is not just about creating toys; it's about perseverance, adaptability, and learning from the mistakes you make along the way.

The digital age is here and just like everyone else, toy inventors need to embrace the internet and social media in particular. E-commerce managers, distributors, licensors and other professionals who scour the web for new toy inventors to work with look at social media, in addition to sites like Kickstarter to find the next big thing. How will you “wow” them? Keep reading to find out.

You’ve got this great idea for a product but now you realize you’re drowning in the prospect of toy safety testing. The whole process seems overwhelming and a bit scary. But here’s a guide to get you started on the process. Don’t let the safety rules intimidate you.
Why are there so many regulations? Well, in 2008, there was a big safety scandal that led to the creation of the Consumer Product Safety Improvement Act(CPSIA). The toy industry had to quickly adapt to the new regulations.

Have you ever wondered what it takes to write and illustrate a children's book? Maybe you have a few ideas but you’re not sure if they’re good. Or maybe your book is complete but you don’t know what to do next. How do you find a talented editor, agent, or publisher? Most people have a great idea to create something but they get caught up in the little things, which stops them in their tracks. Instead they watch other people’s ideas come to life.

Finding the right factory doesn’t have to be an overwhelming task. But there are very specific steps you should follow on this journey. It’s a journey that you should document in as much detail as you can in an Excel file.

Amazon Live video is an interactive product commercial. The show’s host, whether it’s an Amazon influencer or the product’s manufacturer, can interact with the live attendees of their show via Chat. This offers a unique opportunity to answer product questions and concerns in real time, while showing the benefits, features, and value of your product on the exact platform where your ideal target market (ITM) is shopping for them.