Forget just selling products—it's time to create immersive shopping experiences for your customers, in person and online. The sensory retail revolution is here, driven by consumers who are tightening their purse strings yet still craving a deeper connection with the brands they invest in. In today’s episode, we’ll dive into three powerful ways plush brands—from high-end labels to indie creators—are building these connections and turning them into tens of thousands of social media likes, comments, and shares.

What is the "Underconsumption Core" TikTok trend and how might it effect the toy industry? From "Loud Budgeting" to "Underconsumption Core" Gen Z and Millennials are leading an era of saving over spending, and they aren't keeping quiet about it. As the cost of living skyrockets while wages remain stagnant, the U.S. is bracing for a financial downturn. But this time, consumers are anticipating, preparing, and talking about how they're cutting back, all over social media. If you haven't yet explored the implications of this trend on the toy industry, now is the time.

Explore the impact of California's gender-neutral toy law with The Toy Coach. Learn about the key changes in Assembly Bill 1084 and the strategies for toy creators in this shifting landscape. Join The Toy Coach as she revisits a pivotal episode from October 2021, discussing the implications of Assembly Bill 1084. Discover the key changes in the bill and explore insights into consumer sentiments and strategies for toy creators navigating this new landscape.