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#256: Why We’re Not Surprised About The DEI Rollbacks
When The Toy Coach was picking up steam, many people told me a focus on DEI and being black would be to the benefit of my business, but… my instincts said otherwise. And now? I was right.
This episode explores my personal feelings about the DEI initiative rollbacks that started with the US federal government and spilled out into a few corporations, how we feel, what we think, and what we’ll do now.
Be sure to check the show notes for links to black-owned businesses you may be interested in buying from.
#233: How Plush Toy Brands Are Going Viral with Experiential Glow-Ups
Forget just selling products—it's time to create immersive shopping experiences for your customers, in person and online. The sensory retail revolution is here, driven by consumers who are tightening their purse strings yet still craving a deeper connection with the brands they invest in. In today’s episode, we’ll dive into three powerful ways plush brands—from high-end labels to indie creators—are building these connections and turning them into tens of thousands of social media likes, comments, and shares.
#232: The Underconsumption Core TikTok Trend is Shaping the Future of Toys
What is the "Underconsumption Core" TikTok trend and how might it effect the toy industry? From "Loud Budgeting" to "Underconsumption Core" Gen Z and Millennials are leading an era of saving over spending, and they aren't keeping quiet about it. As the cost of living skyrockets while wages remain stagnant, the U.S. is bracing for a financial downturn. But this time, consumers are anticipating, preparing, and talking about how they're cutting back, all over social media. If you haven't yet explored the implications of this trend on the toy industry, now is the time.
Gender Neutral Toy Sections Are Now Law In California
Explore the impact of California's gender-neutral toy law with The Toy Coach. Learn about the key changes in Assembly Bill 1084 and the strategies for toy creators in this shifting landscape. Join The Toy Coach as she revisits a pivotal episode from October 2021, discussing the implications of Assembly Bill 1084. Discover the key changes in the bill and explore insights into consumer sentiments and strategies for toy creators navigating this new landscape.